Samsung’s TV’s AI Technology

Nowadays a lot of Tech companies are getting crazy in AI Technology, and that is the normal thing the AI is the future. Bad or good here the opinions are divided. The truth is that we are going to see more and more AI Technologies ( or the devices that are using the basics of AI, or similar technologies) in our homes. One and a half week ago Samsung introduced its new 85-inch 8K QLED TV which will be using the AI technology based on machine learning, which will analyze the content and automatically upscale the images into 8k quality.

During the CES another two companies LG and Sony also presented their idea of new smarter TV but their “new abilities” are much different than Samsung present. Their TV is going to have Google Assistant installed. What does it mean for the potential customer? Basically, it means that those TV will be fully remoted by the voice. What is more, we will have the ability to connect the TV to google disc, or to control another “smart devices” which are inside our home by giving the comments to the TV. The customer will also have the ability to ask the TV about the program which he/she will watch or ask the TV about the weather or game scores.

Score Game checking

The google assistant will all the time (even if it will be turned off) listen what we are saying. Is it ok to you? During the time of possible invigilation from all the sides it won’t help us to be more secure or to have the more private zone, moreover, such private zone might become a really rare thing. From the other side, such progress is needed to develop more and more advanced technologies.
Because such solution that Sony and LG did is very brave ( there will be a lot of bad opinions about such invigilation, in my opinion)

Samsung put a different smart solution which was mentioned above. How is it working? The graph below explains the whole process:

AI Technology converts the quality of pictures

Basically, this AI technology supports three features:

The TV-based on AI Technologies equipped with a database which explores and analyze millions of images to improve the quality of the pictures we are observing. So it converts the lower quality by optimizing with a lot of filters and converting the sources into a high-quality image.

It increases image processing 64 times which ables the TV to project very natural images with the highest quality

It categorizes elements of picture quality such as black/blooming/brightness in input sources to obtain pictures with richer and very detailed contrast.

As we can see the leaders of TV industry LG with Sony and Samsung made a different decision about how to use the AI technologies within their TV’s. I would rather choose the solution of Samsung due to the fact that I don’t really want also my TV to collect so many info about myself and I won’t feel so comfortable with the knowledge that even my TV is all the time carefully listening to me.



Woo, amazing thing for kitesurfers

Woo 1.0 is a little equipment which you attach to your kitesurfing board and it measures the parameters of your jumps. isn’t it interesting?

Well you downaload free app to connect woo with your phone and done, you have all your data of the jumps there. The price of the products is less than 250 EUR (or 250 USD on the US market), you get a thing that along with the free mobile application will help you to objectively assess how high you jumped and how long your swimming session last. Moreover it will also allow you to monitor your progress and compare results with other kitesurfers and even compete with them! Is it it fun?

Also there is Woo 2.0 which is also dedicated to the other sports that means that it can work in kitesurfing, wakeboarding or snowboarding modes. Woo 2.0 running in kitesurfing mode is the equivalent of version 1.0. Woo is in a form of little black-blue box, in the middle of which there are accelerometers, gyroscopes and other sensors. “According to the manufacturer’s information, these sensors monitor the movement of the device in 9 different planes. Based on the data they provide, the complex algorithm calculates the pitch, flight time – the so-called hangtime, and landing strength. This is not a simple matter, the device must not only monitor the parameters of the jump, but also, for example, distinguish the stroke from entering the wave (apparently the jump is detected on the basis of the difference in vibration of the board located on the water and in the air). As a result, we receive, for a session spent on water with Woo, a register of the number of strokes and the above-mentioned parameters for each of them.” as Tadek is saying in his post (

I saw this gadget in use, my father and brother were using it durig their kitesurfing sessions on their vacaion, and they were so impressed with it and happy that such a small thing could give them so many informations. Sometimes they were sad and dissapointed becauase their expected high jump were shawn in the woo as the low one, woo were true they were suprised that how expetations differ than reality. But still it is fun!


I will leave you with the video how woo 2.0 now works.





Woo, gadżet na kitesurfing

The Swedish way to deliver

We all have heard about different ways to deliver products that we order on the internet. Amazon wants to deliver your orders with drones, Google Express picks up your purchases in the store and uses route optimization to deliver it in the shortest time, or Starship technologies that makes a robot capable of delivering autonomously.

Those solutions have a big chance to appear in the next decade, but in Sweden, Volvo has its own idea of the future in delivery. Here is how it looks like.

The principle is simple, according to Johan Maresch, the manager of innovation at Volvo, once the order is placed, the buyer receives an SMS from the delivery company, which indicates for example: ‘We will deliver tomorrow, do you agree to give us access to the trunk of your car between 15h and 17h?’.

The customer accepts and Volvo generates a temporary virtual key that will only be active during this time slot and will allow the delivery person to open the trunk. When the time comes, the deliveryman looks for the car via his license plate in the dedicated application of his tablet. It locates it in real time on a map, as well as all other vehicles connected to the system. The application tells him the model and the color of the car, but the driver can also make the honk or operate his headlights to recognize it more easily when approaching.

He realizes the action that indicates the application to him: to pick up the linen to bring to the laundry, to deposit a package, to recover an order that the customer returns … It closes the box, the virtual key ceases exist and the system sends an SMS to the buyer to inform him that he has been delivered.

Thanks to this method, there is no more waste of time in queues to pick up your purchase, or to have to go to the warehouse of the delivering company that is always located on the other side of your city. Volvo is looking for more partners in order to develop this service. For the moment it is more based on Sweden where there are many Volvos.

I my opinion, this is a very good move from Volvo to improve the delivery’s user experience, nevertheless, I am not sure that I reassured about leaving my purchases in the trunk if the car is parked in a city. Imagine that someone sees the delivery man putting your purchase in the trunk, he will already know that there is something to steal. So it might work in some countries, but definitely not in all of them.

Volvo to Disrupt Package Delivery




Trickbyte is a real treat!

If you, like many other binge TV show watchers, are tired of recent Netflix shenanigans with cutting down access through VPNs, and the main reason you invested in a VPN was to watch Netflix anyway, you may want to read about Trickbyte.


It is really a simple to configure system, not requiring much technical knowledge, and also quite affordable: for little over 2 USD per month, if you pay for two years in advance, it gets things done. Of course, it is better to test for yourself before you buy and luckily, Trickbyte offers a generous 14-day free trial (no credit card info is required to sign up for that). One thing to note: in the trial, the service will work perfectly fine from your computer, but it will not be possible to set it up for a router or Smart TV device (more on that later).

Trickbyte is, essentially, a simpler (and, admittedly, less protected) solution: it serves as a Smart DNS solution, and focuses on making streaming available in spite of blocks.

You can use it to stream content from the following countries: USA, UK, Australia, Brazil, Canada, Denmark, France, Germany, India, Japan, Mena¸ Mexico, Netherlands, New Zealand, Spain, Sweden, Switzerland

The whole array of streaming services is supported and includes: Netflix, Hulu, BBC Player, iTV, ABC, Amazon Video, AMC, CNBC, Disney, Fox, HBO Now, NBC, National Geographic, Showtime, Spotify, Syfy, UFC, Vudu, Youtube, Comedy Central, and many others. The full list of supported channels can be found here.

Obviously, for many of these you will need to have a paid subscription, and Trickbyte only solves the problem of these services blocking access from regions other than the one you are physically located in.

Other possible uses include e.g. checking the inventory or online shopping for apparel at stores such as Abercrombie (they prefer to block access to their online store for non-US located clients, as the prices in Europe are way higher).

A number of devices is supported: Your Standard Browser (Chrome, Opera, Firefox, Edge…), iPhone/iPad, Android, Playstation 3-4, Xbox 360-One, Wii-Wii U. Apple TV, Roku. WD TV, Samsung Smart TV/BD, LG TV/BD, Panasonic TV/BD, Sony TV/BD, Amazon Fire TV, Amazon Kindle Fire.

Now, to fully harness the convenience of Trickbyte subscription I set it up on a router. I bought an Asus router that has VPN options included (not a must for that, but useful, costs about 50-70 USD). On the router, I disabled the 2GHz network and only left the 5GHz network, with a different name (SSID) than my home wifi. As a result, I have a separate wifi network allowing me to browse as if I was in the US, and it does not interfere with my base network. Already neat, but I have taken it just a step further: I’ve connected my Smart TV (Samsung) directly to the router, which means that my TV streaming is fully kosher US now.

The described solution may just as well work for a VPN service, and I’ve even checked it briefly with NordVPN, but as it turns out their servers only operate with OpenVPN standard, and not PPTP or L2TP, and sadly my router is limited only to these two older ones.

Now, the next step I’m taking is buying an ultra-portable, pocket router that I’m also going to use for travel to secure my connections, and I’ll also set it up with Trickbyte and possibly a VPN. It is worth mentioning that Trickbyte itself also offers a VPN service, that can be used for security (rather than just region nuisance bypassing).



Voice Apps and E-Commerce

Marketers say that in order to anticipate what the customer wants , you will have to predict what they are thinking .With the voice apps becoming more and more commonplace – now customers can actually tell you .

Back in 2013 the Googles spoken word accuracy was below 80% and few years later it has been increased to 90% but everyone is aiming for 99% accuracy. Accuracy problem arises when you can notice significant differences in terms we type and how we speak . Amazon Echo understands that you want a “pepperoni pizza with extra cheese” from Dominos, and can have it delivered to your door. No typing necessary. Service providers like Uber ,Dominoes and Kayak have already made huge gain in setting themselves up for such a voice-based domination windfall.

In the meantime there’s rush from both Amazon and Google to dominate the automated home assistant maker With the release of the Amazon Echo and Google Home, there’s a definite face-off between the leader in e-commerce and the leader in search.What remains to be seen, however, is just how much of a role these apps actually play in promoting a purchase.

Much of the voice based search is centered around analytics. Goodnes, the Nestle app that uses Amazon Echo skills, lets you search recipes, see (or tell) what ingredients are needed, email you the recipe or show you nutritional information, among other things.

Although it seems like only big brands will be able to take advantage of the shift in voice-based searches and purchases, we’re only truly scratching the surface of the full potential of these types of apps.Both Amazon and Google know thats not in their best interest to simply become a hard pen for others. In my opinion small brands they should keep doing what they are doing  cultivating customer engagement, open discussion, problem-solving and an overall helpful experience. No matter what the underlying technology driving a customer’s inquiry, excelling at these skills will set you far ahead of yourcompetition. 

In a year or two, it’s possible we’ll look at text-based search the way we look at our old MySpace page — with a twinge of nostalgia and an overwhelming sense of relief over how much better, faster and more intuitive things are today.





Click & collect – another way to get your online shopping.

People nowadays often want to get their shopping done from their sofa while watching Netflix instead of going to the supermarket and frustrate theselfs in the crowds. Instead they choose online shopping for grocery, clothes or many other things they need. They seek for the solution that is most suitable for them. They want to get their shopping done in the easiest and fastest way.

There are many delivery options offered by online retailers for their customers. They try to have a wide range of deliveries to choose from because their clients want that. They don’t want to be limited. But as the times are changing customers also want their deliveries to be more elastic than for example couriers or post. With courier delivery you have to be home when he comes with your package or instead wait another day or go to the parcel that the delivery company points you to pick it up. We as customers don’t like that. The parcels are not always in convenient places for us, we have to drive additional kilometers to pick up the package and that frustrates us. This way few year ago the click&collect services appeared on the market. In Poland the most popular are Paczkomaty, but they also operate abroad as InPost services. They are a network of parcel lockers located around the country in convenient places like by the gas stations or train stations for the customers to get their orders quickly and do not have to put too much effort in that. They operate 24/7 and usually are a cheaper option than a regular courier delivery. They are also very quick. You don’t have to wait in line on the post to get your package anymore, you also don’t have to fit your day schedule to the courier delivery.

Another way to get your shopping by click & collect services is to get it from the offline shop in your nearest shopping center but with certainty that the product you want will be waiting for your in your size, packed, paid online and ready to be picked up. You don’t have to wait in line for that but usually it is enough to just talk to any employee of the shop, show the order number and QR code and they will get it to you. Some people prefer this instead of going to the parcel locker because they have the shopping center on their way from work for example and this way the “delivery” is free of charge as well as possible return.

This pick up option is actually great for the retailers because it lowers the cost of deliveries by courier services, they may sell more products this way because if the consumer comes to pick up their package he or she might as well buy something additional while they are in the store and the package is faster ready for pick up than with the use of outside delivery service.

These kind of services are predicted to be used even more often by customers in coming years and to be even better suited for their needs.

From the moment I discovered Paczkomaty in Poland I use it every time there is this kind of delivery option. It is most suitable for me as I am at work during the day and the courier comes always during my working hours.

What about you Guys? Do you use this delivery services? Or maybe you stick with the classic courier deliveries? Let me knowJ





Reasons behind smartphone games’ popularity

We all know that devices such as smartphones or tablets are multitasking handheld personal computer that are used for several purposes other than calling and texting alone.
Today’s mobile devices are used as camera, calendar, television, web browsing, sending e-mail, geolocation, tape recorder, calculator, compass, accelerometer, digital mapping and many other. These features build a strong product value to consumers which gives the possibility for each consumer to personalise their device(s) further by downloading any applications needed and wished resulting to use one single device instead of few for many users.

Games are one of the most popular application’s categories, representing a total of 39% of all downloaded applications, generating over $50 billions in revenue worldwide in 2016 which counts up to 81% of mobile store consumer spending (compering to 75% in 2014). While the gaming industry is growing in terms of profitability counting over $100 billion in revenue in 2016, the thriving preferences to play games on mobile devices seen these past few years resulted last year to generate (for the first time) the biggest source of revenue from the other devices such as PC or even consoles games (32% in total comparing at 31% for consoles and 23% for PC).

source: Newzoo, 2017

The reasons of it changed trend are caused due to few main reasons:

Lower cost of production: Due to a far less development costs to create games on smartphones thanks to a far less needs of complicated coding because of smartphone’s smaller screen sizes, lower resolution and processing power, it results to decrease greatly the cost to produce such games. Also, because these are downloaded by the users directly through the device, it negating the need for packaging and shipping, all that resulting to lower as well dramatically the price of the game to the user.

Growing number of smartphone users: We see every year a considerable growing number of smartphone users worldwide (this year, almost 11% increase of smartphone users in comparison to 2016, making in total around 2.4 billion to use such a device), making these games a lot more accessible for any smartphone owner today.

New type of market segment: Not everyone wants complicated games and willing to “waist” their time on time-consuming games. Rather than that, a lot are just looking for quick and easy time-passing games just to entertain themselves for a few laps of time while waiting for a friend, on the bus and other ones.

Makes it possible to play anywhere, anytime: Smartphones gives the possibility to play games anywhere thanks to their size, making them extremely portable oppositely to PC or consoles that requires bigger space and more are more complicated to connect in comparison to smartphones.–J_8oD73UFpayprei7D3UQ9VKbVkqeX7g&_hsmi=53391639&utm_content=53391903&utm_source=hs_email&hsCtaTracking=b1e7ad0f-0367-47fe-af74-d25b087e0247%7C1f97673a-73fc-4014-ac26-8ed0a696bc2a

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Do you Airbnb?

Martin scrolled down the home listings in Rome for almost 2 hours…

… before deciding on booking “Sunny Side”, a one bedroom, one bath studio located “just a few blocks away from the spectacular Colosseum”. The photos of the place posted on the website were really nice and the homeowner seemed happy to reply to all of Martin’s questions and concerns, and even helped him to plan his arrival from the airport. Martin was very optimistic about this Airbnb rental. That was until he unlocked the rental place door and entered in. What was described and pictured as a “beautiful sunny terrace” was rather a tiny balcony full of disgusting ashtrays, and instead of a snow white bathroom floor that was pictured on a website, the floor color rather resembled a dirty yellowish tone that was definitely not to be touched barefoot. To add up to his disappointment, Martin who does not speak any Italian, had a really hard time finding the street on which the studio was located, and once found he had a feeling like the area was way further from the Colosseum than described on the website, and not as tourist friendly as he expected.

There are plenty of different stories like this one out there, but it is no secret that Airbnb still thrives among other hotel options.

From renting an airbed in a spare room to 3 million rental room listings later, Airbnb has successfully eliminated the friction in travel accommodations in 191 different countries, and has provided homeowners with a new opportunity to generate income. However, Airbnb does not only want to be a room rental portal, the company is moving towards becoming your go-to travel booking company.

Last November, Airbnb has launched its Trips feature, which allows users to book local experiences including all day activities such as city tours, or one-off events such as concerts, football games, restaurant trips and many more. Trips feature also includes access to user recommendations, insider guidebooks, and GPS audio walking tours that allow users to further immerse in local neighborhoods. 

This November, the company rolled out a new feature that comes in clutch when you travel with a bigger group. It is a split payment option facilitated by Apple Pay and its newly acquired peer-to-peer payment startup Tilt.

But the company did not stop there.

In its quest to organize your vacation from start to finish, Airbnb has taken the next big step – integrating AR and VR technology into your travel experience.

The company is looking to provide users like Martin with a better look at the rental place they are looking to stay in during their trip.

Augmented Reality ? or Virtual Reality?

The company wants to integrate both technologies into their operations. As for the use of VR, the company plans its integration in the first stage of trip planning to provide users with 360 degree photos and 3D scans that would allow them to step inside a home and city to get a better understanding of what to expect.

As for the use of AR, the company wants to integrate it in the second phase of traveling – when the user is already in its travel destination. The company claims that the use of AR could help guests to better navigate the city by providing them with timely information on bus services, museum hours, directions to get to places, translated labels on objects around them, information about important historical sites or places around, as well as to help them “navigate past cultural differences”.


AR, VR and the Travel Industry

The use of AR and VR in the travel industry is not new. There has already been many companies that have been attempting to give these new technologies a try including Mariott’s Virtual Honeymoon, KLM’s Dreamliner Boeing VR experience, the city of Florence AR travel guide, or even our local Warszawa 44′ AR app created for the Warsaw Uprising Museum that allows users to take a trip back in time.

Not only the travel industry has been experiencing with these technologies. Giants such as Google, Facebook and Apple have been modifying their platforms to fit in the new trends.

What does the future hold?

As of now, Airbnb is in the phase of prototype testing and has not provided any timeline information nor project release dates.

Although the company does have a huge potential to make a use of these technologies to possibly change the way we choose travel destinations, and how we mange to get around, it is still uncertain whether they will be successful in implementing this technologies to make our trips more fun.

So far, there has been a lot of skepticism emerging as to whether the new product will be a viral success, especially when it comes to the use of VR and its need for special headsets.

Because all travelers at one point or another face the same issue of getting lost, communication barriers, finding a place in a good location etc., the AR and VR could definitely be really helpful to first of all, get a real feel of what the place and neighborhood looks like and what’s to do around before actually booking the stay. Second of all, to maximize the time spent in the specific destination and to squeeze the most out of their experiences. If Airbnb is successful in its implementation of these technologies, the future of traveling might transform into a totally new and more advanced stage, where traditional book travel guides will be needed no more.

Although, a giant like Facebook has clearly been struggling with its sell of Oculus headset to make their VR platform go viral and to “transform the way people around the world stay connected with their communities and those closest to them.”, we are curious to see how Airbnb will handle this innovation, and whether the company will be more successful at it than Facebook and prove than AR and VR is not only a buzz word.

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You are unconsciously mining Bitcoin!

You can become the Bitcoin owner in two ways. The simpler way is to buy it on one of the many cryptocurrencies exchanges for the US dollar, or exchange it for other cryptocurrencies. The more difficult way is to mine it. Many of you have probably heard about mining a bitcoin, in a nutshell, it is sharing the computing power of your laptop or PC, or other high-performance machines. Today, cryptocurrency mining on a laptop is unprofitable, and special mining machines are used for this purpose, that is computers consisting of a dozen or so graphics cards or more, as well as super-fast processors. The higher the equipment’s performance, the more dug-out bitcoins are.

“Computers” used for cryptocurrency mining.

The text above is an introduction to cryptocurrency mining. I just wanted to introduce you to the issue, because many people have heard about it, but no one knows how it works. Why am I focusing on this? Because probably many of you have already mined cryptocurrencies without even knowing about it. How is this possible? Thanks to the CoinHive plugin. This is a JavaScript code that website owners put on their websites. This code uses the computing power of the person’s laptop entering the site to dig cryptocurrency such as Bitcoin, Ethereum, or Monero. As mentioned above, cryptocurrency mining on one laptop is unprofitable, but what if we use thousands of such laptops? Pockets of website owners will quickly fill up and we will not be aware of anything. The Pirate Bay has recently admitted such practices, and in December it was discovered that customers using WIFI in several Starbucks cafes in the US also unconsciously mined Bitcoins. Starbucks quickly solved the problem saying that it was the internet provider, who “hacked” café’s WIFI, and not the franchise owner.

Many website owners explain this with high server maintenance costs, or the desire to disable website ads in exchange for allowing them to mine cryptocurrency on your laptop while browsing their website. What do you think about such practices? If you have ever entered a simple website and your computer has started to reach high temperatures and the CPU fan has been running at full speed, you may have unconsciously been mining cryptocurrencies.




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“Boom Supersonic”: a promise that is turning into reality at a speed of 1451 mph.

“Think about for a moment the families that are separated because of the long flights. Think about the trips not taken because when you add up the lost hours, the trip just doesn’t feel worth it.”

“That’s where we come in. We are a team of engineers and technologists, brought together for the sole purpose of making our world dramatically more accessible. You won’t have to be on the Forbes’ list to be able to fly, it will cost about the same as flying business class today. The ultimate goal is to make supersonic affordable for anyone who flies.”
This is what has been declared by Blake Scholl, CEO and Founder of Boom Technology, the company that is making the theme of the supersonic travel again current.

Obviously it seems obvious to say that the advantages that “Boom” could provide would be enormous, especially in terms of saved time.

Just to give few examples, some of the 500 possible air routes that will be covered by the supersonic flight have already been announced: so it will be possible to fly from San Francisco to Tokyo in just 5 hours and from Los Angeles to Sydney in just 6 hours but with the only half of this time you can get to New York directly from London.

I know it sounds like a dream but it’s almost a reality. 

As said, “Boom” will fly at speeds not comparable with those we are used to but it is probably wrong to compare this jetliner with the common airliners, in fact perhaps the distant relative of “Boom” has been “Concorde” produced by the Anglo-French consortium formed by British Aerospace and Aérospatiale.  “Concorde” that flew for the first time in March 1969 reaching a maximum speed of 1350 miles per hour was an incredible invention but destined for an inglorious ending. In fact, “ Concorde” was declared out of service by flying last time on October 24th, 2003. The reasons were plural but among them stood out the exaggerated prices that made it an instrument suitable for a few people and above all the problem of noisiness when the jet broke the sound barrier producing a huge outroar. 

The strength of this American startup is right here, in fact “Boom Technology” not only proposes to overcome” Concorde “in performance, but also tries to do it by solving the problems that led the Anglo-French jet to failure.

At this point, having increased expectations, it is time to get to know “Boom” in more detail. How can all this be possible? 

The question is not simple but without going into very technical reasonings that would end up boring, we can try to unveil the most important secrets of the success of this impressive project.

The first big strength of “Boom” will be in aerodynamics. There are three changes that allow the aircraft to reach a level of efficiency never seen before: an area-ruled fuselage, a chine, and a refined delta wing. This type of modification will allow the pilot to have excellent control of the jet even at supersonic speed.

The second fundamental aspect concerns the materials used to assemble it. In fact, almost all the materials used were not known 50 years ago when “Concorde” was still a project.
In fact, on the official website of the company it is possible to read: “Compared to aluminum, carbon composites can be manufactured efficiently in almost any shape, allowing us to implement the ideal aerodynamic design in a strong, lightweight structure. Furthermore, composites handle the heat and stresses of supersonic flight better than aluminum. At Mach 2.2 (1,451mph), the nose and leading edges of our aircraft reach 307°F (345°F on a hot day). Concorde, built from aluminum, grew about 15″ in length due to the heat of supersonic flight. Composites expand much less with heat, allowing a simplified and lighter design.”

In addition to this, the most superficial Components also receive a layer of copper mesh, providing lightning strike protection.

As for the propulsion, “Boom” will be equipped with three General Electric J85-21 turbojet engines, while the normal airliners are usually equipped with a turbofan motor with a medium bypass to achieve greater quietness .

Other fundamental innovations have been planned for flight control systems and fuel management. 

By the way of the cabin, this will be very comfortable; there will be no beds (in order to reduce the weight of the aircraft) but there will be two business class single-seat rows  very comfortable, divided by a corridor. In this way each passenger will have on a side the window and from the other the access to the corridor. 

In addition, the company has done a great job of marketing as can be seen from the video below, convincing anyone to be able to get on board one of these supesonic jets in a few years.

There was also the interest and support (also financial) of some big companies such as “Virgin group” in the person of Richard Branson, who has always been a supporter of supersonic flight. Moreover it is a news of a few days ago that Boom Technologies has obtained an investment of 10 million dollars also from Japan Airlines. So Virgin Group and Japan Airlaines are, so far, the only two known investors but the American startup recently declared they already have 76 aircraft ordered by companies that preferred to remain anonymous. 

In short, the promise was made: by 2023 Boom Technologies will bring to market the new supersonic jet that will serve commercial flights at a price more or less in line with the prices of a normal business class ticket, but drastically reducing flight times. To minimize the travel time “Boom” will fly at only 60000 feet in height and when it will exceed the speed of sound the noise produced will be at least 10 times lower than that of the “Concorde”.

In my opinion it would be an extraordinary goal. It is obviously necessary to reach the appropriate safety and performance standards. The imperative must be: don’t be afraid to change when the change is evolutionary. Having had a previous point of reference was certainly helpful, but they should not be content with exceeding the limits of “Concorde”.For example, I wonder if it would have been better to settle for a slightly lower speed to ensure a higher number of passengers on board ( the “Concorde” transported up to 120 passengers at a time, however, reaching a speed of 1350mph). In this way I believe that the process of massification of supersonic flights would have been faster and in a second moment they could have improved further the flight performance.