Those who have a child know that feeding it can turn into a real war. Those who does not, could probably hear this drama in a restaurants or friends’ houses etc. In Argentina they decided to do something about it and came up with a weapon for these eating tragedies. They combined the reluctance to meals with unconditional love for games and what they received was this:
Yumit, an interactive plate designed by Wunderman, that convinces kids to consume by converting what they eat into virtual energy that can be used for upgrades and extras on mobile games. Meals are weighed in real time, with an inbuilt sensor detecting how much food the child is eating. The more the kid will eat, the more ‘virtual energy’ it will receive, and then can use this energy in games. The plate has a LED display that keeps children informed of how many fun games they’ve unlocked, which turns the boring routine of eating into fun experience. The sets will be available in different colours. What is also important, you can wash it in a dishwasher.
The invention could be pretty powerful if it was integrated into popular games but in this moment there are not many games that the child could play using extra points from eating.
I am wondering if the children will really enjoy eating spinach which they hate, to get some points. Maybe producers are not aware that kids are really intelligent and they will understand pretty fast that they just have to remove food from the plate which does not really mean they will put it in their mouth… Parents control will be still inevitable, and arguments about the virtual points can become a new reality.
The Yumit plate is not on sales yet but you can make a pre-order on their website http://www.yumit.io/ if you really believe that this can work with your kid.