Big retailers and brands have been always interested in finding new ways to promote and sell their goods and services. And I believe one of the convenient and fast methods is about to be invented. Lately largest social media started to embed “buying” option inside their platform. From the first sight it may be small feature, but it may carry great potential. Let’s figure out.
Facebook was among the firsts to test this option. Basically now visiting the brand’s fun page the user can find numerous posts with goods (descriptions etc.) with “buy” option. Now clicking the button redirects You to the page WITHIN THE APPLICATION following further procedures to seal the deal.
The service Like2buy exploits the idea and implicates it on Instagram.
And now the main point. Despite the explicit better off both for users (seamless shopping, matching social networking with buying things, speed to procedures (brands will optimise buying experience for social networks etc.) and for brands (buyers are all on social platforms) there is another cool thing. Facebook is about to introduce it’s paying system. If it happens then users will get the perfect way to enjoy shopping: no additional info needed to provide (credit card, personal data etc.). In this case You are literally one click away from purchasing.
What do You think about it? Would You use it?