Per the data put on the What3Words’ website about 75% of the world (135 countries) suffers from inconsistent, complicated or inadequate addressing systems.
What does it mean? Lots of places and locations remain unaddressed; ≈ 4 billion people are unseen; a vast number of individuals are not able to communicate where they live; have no possibility to inform about a crime or ask/get help; unable to send or get deliveries; and just simply can’t use many of their rights. The British project aims to change this situation through the easy to use the app.
The solution. What3Words is a global addressing system, which provides the unique and exact physical addresses to the places. At the same time allowing unmistakably find any location and communicate it quickly. It is an algorithm that weight less than 10 Mb so it can freely use on most devices including practically all smartphones. It is equally useful for individual and business purposes.
Originally, the founders have divided the whole globe into 57 trillion 3x3m squares (global grid). Then they assign each square a fixed, permanent and unique 3-word address, using a sanitized pool of 25-40,000 dictionary words, depending on which of its nine currently supported languages the user prefers. The particular algorithm – geocoder transforms geographic coordinates into these 3-word addresses and backward.
What is the power of the words? The thing is that to remember 3 words much easier than various figures which define the geographical location. Imagine, if the person got to the trouble, being under stress making the situation even worse and the probability to mistake in numbers is higher than in a few words. “If you have an injury on the slopes, it’s incredibly difficult to describe where you are. The problem with using GPS coordinates is that if I’m trying to shout 18 digits on a telephone while I’m incredibly stressed, errors creep in.” – chief marketing officer, Giles Rhys Jones. Also, the usage of words makes non-technical people feel more comfortable with the application.
What is more, this service works without a data connection; that is crucial in the case when a person is in remote deserted place or the area with poor connectivity.
To sum up, the project has a tremendous potentiality, and no doubt goes beyond just business purposes addressing essential problems.
The good news is that what3words is a free app for individuals to use so that you can try it right now.
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