Everybody buys stuff online – it is a fact.
E-commerce became an integral part of our life styles. We love to buy stuff online because it’s cheap, easy and less time consuming than shopping in regular, brick and mortar stores. Just by few clicks from the smartphone we can buy practically anything, anytime, anywhere. Online or mobile shopping is very convenient but it also has its limitations.
“The primary drawback to online shopping is that many of the sensory elements that customers use to make their purchasing decisions are often lost. When shopping online, a customer cannot touch or feel an item, see how it works, or know how it will fit in their home.”
This lack of proper visualization is often the main reason why people decide to take this effort and go to offline store to buy stuff. But what if e-commerce companies already have solution for that?
You bet they do! Augmented Reality (AR) is the answer. Through blending together virtual objects with surrounding environment, in real-time AR gives customer a possibility of seeing how selected product will fit.
Yesterday during press conference at CES 2017 ASUS introduced ZenFone AR, a smartphone that contains a TriCam system for immersive and high-quality AR experiences.
One particularly interesting application of this smartphone was shown at CES and it is connected with e-commerce. In collaboration with clothing mogul GAP, ASUS presented augmented reality shopping application that provides user with a digital mannequin to try different clothing. User is able to try various clothing pieces in all available sizes right on his own avatar. How cool is that?
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