We tend to think of Internet as of something inherent, a part of our life that has rooted so deeply, that is almost impossible to cut of. But is it the real situation for the whole world?
How many people in the world you think don’t have access to Internet? 10 per cent? Or 20?
The reality can be very different from what we expect.
According to different sources more than half of the world’s population doesn’t have an access to Internet. Could we even think that in 21st century, when about 61% of web users feel addicted to the Internet, 54% of the world will be disconnected from the world wide web? And what are those countries?
Among countries, who have less than 3% of penetration of Internet in the population are African countries like Somalia and Niger, followed by Asian less developed countries (e.g. Myanmar). Generally, 50 first countries with smallest percentage of penetration are African and Asian countries.
This information has to be taken into consideration especially while establishing an international company, or while expanding abroad.
If you think of promoting your product in Africa, opening a new branch of the business, or even travelling to the unknown country it is always worth checking Internet statistics, to prevent your business from bankruptcy, or just from an unpleasant surprises.