Yesterday Pinterest has announced a launch of a new inside-app tool – Lens. It is a visual search technology, which works similar to Shazam. You take picture of an object – it can be anything starting from food to clothes, and Lens shows you the results, which are believed to be similar to yours. Pinterest says it is built on the basis of machine learning and human curation.
With this feature you will be able to find clothes you like (if not the same – then similar), you can find a recipe with the food you want, or how different styles how to wear your favourite sweater. You can find the option on the bottom-right corner by tapping on the circle.
A few brands, including Neiman Marcus, Macy’s and Target, have directly started using it. In the nearest future we cenexpect more brands to be using this platform, as marketers believe it to be very popular.
Lens makes searching for a new product easier and, what is more it is now curated only for you.