a chance to get in contact with your clients is a significant way for your business to grow. Chat bots help to handle interactions with customers for e-commerce companies and simulate the shopping that buyers get in a retail store. Now a days chat bots are the hottest artificial intelligence and tend to be included more and more in the systems. In the near future we will be using chat-bots all the time for different goals.
The integration of messaging apps and online shopping allows businesses to utilize applications such as Facebook Messenger, We-Chat, Whats-app, or even voice technology like the Amazon Echo. Customers can chat with AI robot and ask questions, receive customer commands and personalized recommendations, or purchase products all within one channel . Although this form of AI is far from ready to take over eCommerce it is beginning to see more and more, so lets look at some of the areas where it has been experimented.
- Marketing and brand boosting
Making money trough chat-bots is difficult, with some exceptions such as Adidas . Them giving out exclusive offers available only through bot messengers was a unique way to drive more interest. . The Chat bot would then contact them exclusively with dates and times. Their ultimate goal was to boost brand awareness and it certainly worked. Within the first week 2,000 people signed-up and their first week retention was 60%, higher than any app they’ve started.
- Customer Service role
Chat-bots that interact via messaging could revolutionize the customer service sector for eCommerce.One reason is the speed with which they can respond to a customer query. Mgage a telecommunication provider from London through a survey found that Chat-bots can instantly & accurately answer up to 90% of the questions they’re asked. This round-the-clock support is unlikely for most businesses using humans due to the cost, so another benefit of Chat-bots is the money they’d save retailers, up to 30% in customer service.
- Engaging Customers and send location offers
Burger King have begun testing a Chat-bot in the US that allows customers to place an order, choose a restaurant and collect from the location. Sending them message with deals, targeting them around the time of the day they would usually order and even location based offers.
- Reduce steps to a conversion
H&M’s new messenger bot attempts to offer a personalized shopping experience that leads to the checkout. Customers enter a conversation with the bot who will pick-up certain keywords, like colors and garment types, to help guide them to their products. It will recommend clothing, suggest whole outfits and link them to the product page; reducing steps and creating new sales opportunities.
In my opinion Chat-bots can bring up new E-business ideas and encourage customer interaction. it provides the businesses a gateway to understand the customer needs and tailor solutions accordingly Overall it will be a powerful marketing tool in the future.