Cooking gone wrong?Party at home? Unexpected Guests?
Game Night or Even Parents not home?
Ever wondered on a random day, when you just want to order food from different restaurants or café in one shot without much effort to step out? That is where Swiggy serves as a solution. We definitely know e- platforms that serve food through an App, but to order from different restaurants and all paid and delivered in one basket is that one drive that pulls it a little more front. Swiggy is a food ordering and Delivery Company based out of Bangalore, India. Swiggy was inspired by the thought of providing a complete food ordering and delivery solution from the best neighborhood restaurants to the urban foodie.
A single window for ordering from a wide range of restaurants, they have their own exclusive fleet of delivery personnel to pick up orders from restaurants and deliver it to customers. Having their own fleet gives them the flexibility to offer customers a no minimum order policy on any restaurant and accept online payments for all partner restaurants that they work with. The delivery personnel carries one order at a time which ensures them to be getting reliable and fast deliveries.”
Their platform is a mobile application for Android or Ios, which is definitely the best way to order food, as the majority of them prefers to order via Mobile. They also have an option of using without an app by ordering from the website, both with the feature of choosing location via your Location.
Their way of marketing is their reach in Social Media with a big presence in Facebook and proper campaign planning for each day to promote organically and paid.
Now to get more serious in terms of the company’s performance, they are booming in the chart and currently hold an upper hand competitive lead to Zomato. Swiggy was started with a motive to make sure, their customers get their food like an express train and to have their food as warm as possible. This is just not a description I have put across, but a pure word of review by experience. This makes life so easy. Its business model is B2C, with segregations of Customer, Logistics and Restaurants and Hotels. The firm is highly noted in terms of its performance from around the world and they have highly favored in terms of funding that pulls them off as a leader this year compared to Zomato.
As per the latest news, Nasper their last funding firm is planning to invest Rs 2.5 Billion backing to Swiggy, as it seeks investment to replicate the success of Tencent. Africa’s biggest investment company is planning to tie up with China’s Tencent holdings to out a fresh round of financial backing. This came after Larry IIIg, the head of Nasper’s new investment unit, told investors in New York that Swiggy has more than doubled year-on-year and that global food delivery industry is still at an early stage of development.
Swiggy is currently the largest food delivery business in India, and they are planning to grow around in a big scale with their volumes up and their key card is played as a passive intangible asset plan which makes them a proper e-commerce platform for our generation to look upon.