In the world of web design life does not stand still. New ideas, techniques, tools and approaches appear almost every day. In web design, as well as in any other sphere of activity – for those interested in the subject and intends to understand it, you need to keep an eye on and watch what happens.
Personally, I think that “trending” of web design is very interesting as for well known designers as for new entrepreneurs. The goal of this article is to offer not only the designer of sites, but also the most modern patterns, each one of you could easily make a beautiful and professional site a trendy solution.
2015 gradually coming to an end, so let’s talk about what will be important in the near future.
Text + Graphics = Love
Prepare to be that designers will use a text made up of graphic elements, images, textures and geometric shapes. Typography has always been considered an important part of web design, and with the growth of the technical capabilities of its role will only increase.
Web design: customer-oriented
To make a good site, you need to understand what the audience wants. The idea is not new, but are beginning to discuss it very deeply and seriously only now. The point is that the designer should provide the client uses the site, and do everything that he was the most clear and comfortable. Content and images must involve everyone, but first of all – representatives of a specific target audience.
All the attention to the content
A good way to emphasize the importance of communication – to put it right in the middle of the page and add a striking image or homogeneous background. This method is ideal for those occasions when you want to focus on the short statement.
If the statement is not one thing, it makes sense to divide the page into several large blocks – is still relevant. The blocks must not be such as to Pintereste and wide – on the entire screen. Researches would like to draw your attention to the fact that each unit can be decorated in its own style. This gives designers greater freedom – you can not worry about the visual hierarchy.
Very long sites
The popularity of mobile interfaces and Facebook led to the fact that all started to make a long scrolling page. The idea itself is not bad, especially if you know when to stop. Now we regret that some sites are too long. The most common errors of their creators is infinite scrolling, love heavy animation effects and inability to structure content.
Securely hidden menu
You could not help but notice that the familiar menu navigation was reduced to a single icon, which opens when you click. On the screens of mobile devices, where little space is important and every pixel, it is really convenient, but on the ordinary – not always. Often, people do not see this icon, and does not understand how he go from one section to another. The golden rule of design says – avoid unnecessary complications. That is, do not hide the menu and do not force the user to search for it.
Too many layers
The text over the picture, and the picture – over the motley heterogeneous background. Do you think anybody wants to understand this chaos? Let’s agree to comply with the order. It’s easy to get started, you can get rid of superfluous elements arranged in two or three layers.
Modern sites have a serious drawback – they are very “heavy”. Sometimes, instead of reducing the amount of content and thereby increase the speed of loading, their owners camouflage problem by adding an introductory welcome page. While the user is viewing the intro, site-heavyweight quietly loaded. What is the result? As a result, you do not make friends with the visitor, but the opposite – pushes him away, creating an additional obstacle. Output – safely remove all unnecessary.
It’s great that the site you can add any third-party application, but there are limits. Please do not get carried away. Understand that these applications work on different people. Each of them – his own style, which is often not identical with the style of your site. Excessive application will not lead to anything good, honestly. The advice – pick one or two of the most necessary, and to confine them.