Tag Archives: facebook

Haters and fake convent provided via social media.

 

Dear Readers

Today in the wake of the huge popularity of sharing the content via social media, when people felt much more anonymous, they basically means as much as their signs, emoji or nicknames, which identify them. It caused that they are feeling much more free in providing their posts, which very often are offended or fake. Facebook representative still tries to reduce this kind of problem, but its scale is huge and difficult to control. They mostly concentrated on fake ads, which sometimes we can notice during opening fb web or in the message folder called “ different”. As written in techcrunch.com Mark Zuckerberg said that the fake news are in the minority of the general content provided via Facebook, but as we can easily notice false information takes place pretty often. I am one of the moderator of the music band fun-page, where people are able to provide their opinions, comments, adds. What I observed is the fact, that minimum once per week what happened is sharing the negative, even as I mentioned above offended and fake comments. 99 percent of them are sending from the unreal accounts, which used strange names or pics taken from google- graphs or someone’s Instagram ,what is basically under the law. How we are fighting with that?

Well, the solution is pretty simple and for now that is the only solution, which is coming into my minds. It  is basically blocking, cause every critiques, (of course best if it is constructive criticism) are welcomed, but the curse or racist comments are not allowed. Probably many of us met, with this kind of negative experience in our life, especially if we are giving something publicly.

You re more than welcome to share Your feedback and opinions, how You are dealing with haters in the social media, or other platforms, where You re sharing Your content, ideas of simply Yourself.

If You are more interested in the issue, how Facebook currently is dealing with that staff check the link

https://techcrunch.com/2016/11/19/zuckerberg-reveals-plans-to-address-misinformation-on-facebook/

Thanks for reading and see You soon.

Magda Skorodzień.

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Facebook’s new algorithm is about to put end to clickbait

 

ClickbaitEvery time You open Facebook News Feed you’re likely to see many clickbait articles with headlines like: “I thought I wanted a baby someday, but after watching this … yikes.”;” You’ll NEVER believe which two stars got into a fight on the red carpet last night!! CLICK to find out which starlet was fighting over!! à”. Those headlines are annoying and articles they direct to almost never meet our expectations from the time we clicked on them in a Facebook feed.

The great thing is that Facebook took notice of it and for the second time tried to fight with them. Previously the algorithm was searching for distribution of posts that led people to click on them and afterwards very quickly come back to News Feed without liking the page. This didn’t help much as these type of posts were still showing quite regularly.  It was easy to overcome the algorithm by creating a new page or even new post which had some time until it was stopped.

The new algorithm is no longer searching for symptoms as it focuses on the source of the problem. This allows it to work much faster and stop post before anyone will click on it. To achieve it Facebook team manually classified tens of thousands of clickbait like headlines in order to teach algorithm how they are composed and be able to distinguish them from content shared by legitimate publishers.

The system identifies which post is a clickbait and from to which domain it is linked to. Thanks to it punished are both posts itself but also a publisher. Pages and headlines that often use clickbait headlines will appear lower in News Feed.

In order to protect algorithm from reverse engineering and eventually overcoming it, Facebook will not reveal guidelines on how it is defining clickbait. It should motivate legitimate publishers to use headlines which do not withhold information allowing to understand what is the content of an article.

I hope it will motivate legitimate publishers to name their articles correctly as I saw that even popular new sites are starting to use headlines which do not reveal the content only luring us to click on them in order to find out what it really is about.

How do you like the new algorithm? Do you think it will be successful and long-lasting change?

 

Sources:

http://newsroom.fb.com/news/2016/08/news-feed-fyi-further-reducing-clickbait-in-feed/

https://techcrunch.com/2016/08/04/facebook-clickbait/

http://businessinsider.com.pl/international/facebook-is-changing-its-news-feed-to-try-to-stomp-out-clickbait/zp6g5n0

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What will happen with our Facebook accounts after our death?

A smartphone user shows the Facebook application on his phone in the central Bosnian town of Zenica, in this photo illustration, May 2, 2013. Facebook Inc's mobile advertising revenue growth gained momentum in the first three months of the year as the social network sold more ads to users on smartphones and tablets, partially offsetting higher spending which weighed on profits. REUTERS/Dado Ruvic (BOSNIA AND HERZEGOVINA - Tags: SOCIETY SCIENCE TECHNOLOGY BUSINESS)

 

Maybe some of you have already heard about the option featured on Facebook about the managing of accounts of the users when they die. Facebook gave the possibility of having our accounts permanently deleted when we die.

OR actually if some of us wishes we can point out some of our family members or friend to take ver the control of some aspects of our account – e.g. posting on the wall.

It appeared that these following features were among the most requested by users who gave feedback on its memorial page policies, therefore, Facebook decided to go further and to develop the idea of managing the accounts after the death.  Announcing the new feature, Facebook said: “When a person passes away, their account can become a memorial of their life, friendships and experience.

“By talking to people who have experienced loss, we realised there is more we can do to support those who are grieving and those who want a say in what happens to their account after death.”

Just think about the idea that your grandsons will be able to scroll down your newsfeed what can be a indeed a great memorial board!

So let’s take a look what happens when user chooses to allow someone to manage their page in the event of their death, that person will be able to

  • write a post to display at the top of the memorialised timeline
  • respond to new friend requests
  • update the profile picture and cover photo

Moreover, we are able now to choose to give our legacy contact permission to download an archive of the photos, posts and profile information which we have shared on Facebook.

 

[youtube http://www.youtube.com/watch?v=7Tr4y4R5QWA]

 

Inspirations: 

http://newtecharticles.com/facebook-account-after-death-digital-legacy/
http://www.bbc.com/news/technology-31438707

 

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Facebook at Work

Sooner or later it should have happened – the biggest social platform is about to introduce Facebook at work. Being genuinely honest the social giant started to talk about business inclined Facebook 5 years ago and bunch of companies have been using the closed beta version for over a year. However now, according to rumours, the platform is ready to be released.

Presumably Facebook at work gives the majority of regular Facebook features, but rather aim to connect co-workers in one place. The interface is going to be the same: with likes, news feed, messenger etc. However some differences will appear – for instance paying Candy Crush is impossible 🙁 User will be able to have to profiles simultaneously – regular and working (in different applications though).

Since there is lack of relevant info so far, I would guess the following:

  1. This network is going to be solely professional: business posts, news and pics.
  2. Additional tools may be provided for specific fee (analysis and technical instruments)
  3. Discorage workers to use Facebook in a working place was not the main purpose. The main purpose is to create business community.
  4. Typical user can’t create a Facebook at Work profile unless his employee bought a subscription (access, package or else)
  5. Head Hunting agencies will not be present (at least in the first place) and I believe Facebook at Work will not be transformed into head hunting tool.

I have a faith in this project largely due to Facebook popularity.

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Leave a comment on Facebook is now possible in the offline mode

No wonder that in Facebook launched an initiative Tuesday with slow internet. With a little work one hour a week in the 2G-mode connection, the staff social networks quickly devised a way to make Facebook more pleasant for people with slow internet.

Most unlucky owners of devices based on Android, since to date only in the application to the operating system the opportunity to add comments to posts offline.facebook-news-feed-1024x538

About new function reports The Next Web. Now all the comments written by the user, the application will be stored until the next connection to the network. Re-connect to the Internet, the program will publish your comments on Facebook.

Recently, Facebook is also to change the mechanism of formation of news feeds on a slow connection or total absence. Now tape the user will be displayed not only fresh content, but also the older ones, have not yet viewed the records that had previously load. It is still better than to look at the download icon.

On Facebook they said they are working to improve that allows you to automatically update the tape during the day when you are connected to the Internet. If Facebook-dependent will be happy to this fact, others likely will disable this feature due to the application, in any case much battery power, regardless of the device and the operating system.

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Buying is easier then ever

Big retailers and brands have been always interested in finding new ways to promote and sell their goods and services. And I believe one of the convenient and fast methods is about to be invented. Lately largest social media started to embed “buying” option inside their platform. From the first sight it may be small feature, but it may carry great potential. Let’s figure out.

 

facebook-buy-button2

Facebook was among the firsts to test this option. Basically now visiting the brand’s fun page the user can find numerous posts with goods (descriptions etc.) with “buy” option. Now clicking the button redirects You to the page WITHIN THE APPLICATION following further procedures to seal the deal.

The Twitter started to implement the same option in its platform.2  It works with the same idea – the client stays inside the twitter account, buying the good or service.

The service Like2buy exploits the idea and implicates it on Instagram.

And now the main point. Despite the explicit better off both for users (seamless shopping, matching social networking with buying things, speed to procedures (brands will optimise buying experience for social networks etc.) and for brands (buyers are all  on social platforms) there is another cool thing. Facebook is about to introduce it’s paying system. If it happens then users will get the perfect way to enjoy shopping: no additional info needed to provide  (credit card, personal data etc.). In this case You are literally one click away from purchasing.

 

What do You think about it? Would You use it?

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Facebook Safety Check

The idea was created in 2011 after earthquake and tsunami in Japan. This event helped to understand that people use social media during crises to connect with their loved ones. “Safety Check” is designed to stay connected with your family and friends during disasters.

 

The tool was announced in 2014 and has three major tasks:safety check

  • Inform others that you are safe
  • Check on your friends
  • Mark your friends as safe in affected areas

 

The tool uses geolocation to check if you are on affected area. The system identifies your location based on the city you mentioned in your profile, last locations you checked in and the city where you logged in. Then Facebook sends you a notification asking if you are safe. If it shows wrong location you just tag that you are in a different area. If you are safe you just click “I’m safe” button and on News Feed everyone can see that you are secure.

The “Safety Check” tool have used three times thus far: after Nepal earthquake (April 2015), Hurican Patricia (October 2015) and terror attacks in Paris which occurred yesterday. It was the first time Facebook used it for man-made disaster.

zamachy terorystyczne w paryżu

The Facebook idea was followed by other technology companies. After attacks Airbnb sent the email to their customers that they should stay at houses. Uber used the app to inform users to not move if it is not necessary.

On the one hand, it is really nice that companies made an effort to warn their customers. On the other hand, if we consider man-made disaster, I prefer to call than check safety report on Facebook. If it is natural disaster, telephone or internet communication are limited.

Is it public relation trick which has to convince us that Facebook is not only an ordinary tool to spy our lives?

In case you want to check on your friends: Safety Check

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Advertising on Instagram

instaSome of you might have noticed that recently Instagram allowed its users to advertise. It is great opportunity for businesses that are present in social media, as Insta has over 400 million users, and therefore become one of the world’s biggest mobile advertising platforms.

Here are a few things you should know if you are interested in advertising on Instagram:

1.You can create ads by Facebook Power Editor tool or through Instagram’s Ads API partners, eg. Hootsuite.

In Power Editor you can create ad for Instagram even if you don’t have account there, however:

– ad on Instagram will show your Facebook’s fanpage name and profile photo as your Insta user name, but it’ll be grayed out and won’t be clickable,

– you have no option to answer for comments on your ad.

 

2. There are three types of ads you can create: Image Ads, Video Ads and Carousel Ads.

Image Ads can have 1:1 or 1.9:1 (landscape) image ratio. The caption length is up to 300 characters, however 125 characters are recommended.

There is also Call-to-action button so you can drive traffic directly to your website, not only IG account. You can choose between: Book Now, Contact Us, Download, Learn More, Shop Now, Sign Up and Watch More.
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Video Ads also can have square or landscape format, and can last up to 30 seconds! I believe it is great option. I felt like in 15 seconds you can’t say/show too much, but 30 seconds are decent.

Carousel Ads are like Image Ads, but you can have several photos and swipe to see them.

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3. As Instagram is Facebook-owned company it has the same targeting options – meaning very specific!

You can target by age, gender, localization, interests or even create your own Custom Audience. Custom Audience is list of people you already know, for example your clients. Facebook matches list of your customers emails with IG accounts and makes your audience. Then you can also make audience that is similar to your clients.

 

I would also like to show you example of Instagram ad by Maybelline and their results. Maybelline wanted to “raise the profile of eyebrow cosmetics in Australia, increase brand awareness, message association and product sales.”

As Aurelie de Cremiers, Marketing Director of Maybelline New York, said “Women are already using Instagram for beauty advice and inspiration, especially when it comes to new looks and trends. As a visual and creative platform, Instagram allows us to engage authentically with our customers while also profiling our products. It’s a great match for us.”

What were the results? Check it out.

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“By inspiring women to consider eyebrows as part of their daily makeup routine, the campaign drove a 16-point lift in brand awareness of Maybelline Brow Drama, a lift in message association and as part of the brand’s overall media mix, achieved a 2.4x uplift on Maybelline Brow product sales.”

 

What do you think about advertising on Instagram? Would you give it a try for your business? Maybe you have already tried it?

I will definitely try it for my future business purposes, as Instagram has 400 million highly engaged users (this number is constantly growing), and mobile marketing is one of the most important marketing channels.

 

Sources of information and photos:

https://business.instagram.com/advertising/

https://business.instagram.com/?section=casestudies#caseStudies

http://instagram-static.s3.amazonaws.com/case_studies/Instagram%20Maybelline%20Case%20Study%20FINAL.pdf

https://www.facebook.com/business/help/976240832426180

http://www.entrepreneur.com/article/251651

 

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