Tag Archives: game industry

Reasons behind smartphone games’ popularity

We all know that devices such as smartphones or tablets are multitasking handheld personal computer that are used for several purposes other than calling and texting alone.
Today’s mobile devices are used as camera, calendar, television, web browsing, sending e-mail, geolocation, tape recorder, calculator, compass, accelerometer, digital mapping and many other. These features build a strong product value to consumers which gives the possibility for each consumer to personalise their device(s) further by downloading any applications needed and wished resulting to use one single device instead of few for many users.

Games are one of the most popular application’s categories, representing a total of 39% of all downloaded applications, generating over $50 billions in revenue worldwide in 2016 which counts up to 81% of mobile store consumer spending (compering to 75% in 2014). While the gaming industry is growing in terms of profitability counting over $100 billion in revenue in 2016, the thriving preferences to play games on mobile devices seen these past few years resulted last year to generate (for the first time) the biggest source of revenue from the other devices such as PC or even consoles games (32% in total comparing at 31% for consoles and 23% for PC).


source: Newzoo, 2017

The reasons of it changed trend are caused due to few main reasons:

Lower cost of production: Due to a far less development costs to create games on smartphones thanks to a far less needs of complicated coding because of smartphone’s smaller screen sizes, lower resolution and processing power, it results to decrease greatly the cost to produce such games. Also, because these are downloaded by the users directly through the device, it negating the need for packaging and shipping, all that resulting to lower as well dramatically the price of the game to the user.

Growing number of smartphone users: We see every year a considerable growing number of smartphone users worldwide (this year, almost 11% increase of smartphone users in comparison to 2016, making in total around 2.4 billion to use such a device), making these games a lot more accessible for any smartphone owner today.

New type of market segment: Not everyone wants complicated games and willing to “waist” their time on time-consuming games. Rather than that, a lot are just looking for quick and easy time-passing games just to entertain themselves for a few laps of time while waiting for a friend, on the bus and other ones.

Makes it possible to play anywhere, anytime: Smartphones gives the possibility to play games anywhere thanks to their size, making them extremely portable oppositely to PC or consoles that requires bigger space and more are more complicated to connect in comparison to smartphones.

https://www.appannie.com/en/about/press/releases/app-annie-forecasts-33-percent-growth-consumer-spend-app-stores-2017-surpassing-139b-2021/

http://resources.newzoo.com/hubfs/Reports/Newzoo_Global_Games_Market_Report_2017_Light.pdf?utm_medium=email&_hsenc=p2ANqtz-_Z0XYnALOZRIbak6BMlZ5WvAxRSVmDAVdHrfgD_L75oFhAr2vD-z76u_h0gnhgXytqwj5VN4Mjhx-Iy–J_8oD73UFpayprei7D3UQ9VKbVkqeX7g&_hsmi=53391639&utm_content=53391903&utm_source=hs_email&hsCtaTracking=b1e7ad0f-0367-47fe-af74-d25b087e0247%7C1f97673a-73fc-4014-ac26-8ed0a696bc2a

https://www.wired.com/2013/01/how-mobile-kills-the-console-but-advances-the-gaming-industry/

https://www.statista.com/statistics/330695/number-of-smartphone-users-worldwide/

http://mobilemarketingmagazine.com/24bn-smartphone-users-in-2017-says-emarketer

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PornHub traffic fell by 10% on the day of the release of Fallout 4

Out of Fallout 4 not only enhance the the number of workers take sick days on the planet, but also significantly affect other vital functions. For example, a sharp decline in traffic experienced the one of the world’s most popular resources on
adult video – Pornhub.porn hub stat

The profile resource GamesBeat leads Post Corey Price (Corey Price), Vice-President of PornHub. According to him, the day of the release of Fallout 4, there was a decline in the share of traffic by 10% among gamers. November 10 traffic began to decline at around 5 am, when most people are finished to download and install the game. The deviation from the normal pattern was observed until about 3 pm, and then from 6pm decline began again. According to Cory Price, they were not too surprised by what happened to PornHub traffic during peak gaming hours.

The company Bethesda Softworks has released 10 November hotly anticipated sequel to the post-apocalyptic series Fallout. Game Fallout 4 is available for purchase on the platforms Xbox One, PlayStation 4 and PC.

More info: GamesBeat

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Life is just a game

Hey there. Recently I have been surfing though the internet and had encountered an amusing pic.1

I laughed for a while and then it stuck me – I new the game industry accumulate enormous pile of money, but lately it has became ubiquitous and keeps growing, engulfing new gamers in its nets.

Game industry evolved with the evolution of complement equipment – PC, consoles, Youtube (don’t You think that video service played enormous role in it?),  Twitch (another famous video streaming service) etc. Now the market is so big, that it attracts both content consumers and producers easily. Just some facts:

  1. 155 m americans play games
  2. 51% of americans have game console. Not a PC, but game console.
  3. Gamers are young? Laughing in your face: average male – 35, average female – 43.(source: http://www.theesa.com/wp-content/uploads/2015/04/ESA-Essential-Facts-2015.pdf)

Industry growth encourages both game producers (EA Sports, Blizzard, Konami etc), but also producers of complement content, namely streamers – PewDiePie makes 12m dollars a year overviewing and streaming games. (source: http://forbes.net.ua/lifestyle/1403890-zvezdy-youtube-ckolko-mozhno-zarabotat-na-videobloge).

But what I’ve become amazed by is the game contests. It’s something truly mind-bogling: Huge orcs stampeding over the venue, Metallica playing US anthem, thousands (literally) acolytes waiting for the final round etc. It becomes gorgeous show, surpassing NBA finals many times.

blizzcon-2013-anaheim-convention-center-outdoor-1   blizzcon-costume-wallpaper-2560x1440513147948464_b0b290cc9b_k

Performance like this make gamers all over the world to stick to their screen with mouths opened is awe. Everyone wants to become a pro player and get an invitation from the Blizzard. Making comparison with Nobel prize, here everything is crystal clear and comprehensive. I don’t want to blame Nobel nominations, but winning a Nobel Prize in an age of 70 for a topic You have been developing for decades (Angus Deaton) or  even sadder story with John Nash – it does not encourage to become a Ph.D. 🙂

Whereas in cyber sport everything is more prosaic: if u kill more enemies, collected more points and completed the quest faster then others – You are “Nobel Prize” winner.

Prize pool? well, it’s fabulous:

  1. Hearthstone – 250 000$
  2. Starcraft – 1.6 m $
  3. Fifa 2015 – 15 m $
  4. Dota2 – 18.5 m $

In conclusion i want to stress out – the industry is bursting and individuals as well as companies pour huge sums of money to soar it even further. What is the effect on players: more interesting projects and chances to participate in tournaments; for streamers: endless opportunity to create content; for scholars: it’s never too late to start playing DOTA 2 🙂

P.S. If You mother tells You to stop playing games, because You would never achieve anything in your life – just give her a link to this blog…

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