Tag Archives: game

Global Digital Marketplace (G2A.com Limited)

Global Digital Marketplace (G2A.com Limited)

Let’s think for a second and try to imagine a market which is completely digital. Back in 2010, a company called go2arena was founded by Bartosz Skwarczek and Dawid Rożek in Rzeszów, Poland as an online game retailer. The main aim of the market was the young gamers with a lack of disposable income.

A Polish company that aimed mainly to objective of the company to sell cheaper games than normal market. Selling video games at the place where it is the lowest possible price got attractive customers suddenly. The CEO of the company Skywarcze set the goal to approach as large as possible game developers to make them sell their games on the platform. Skywarcze achieved this goal by joining various events such as Gamescom, E3 and G-Star by reaching and securing as many partnership deals as possible in order to become an official seller of the games. This decision and deals changed the company’s business model from retailer to marketplace. The company allowed people or small companies to sell video games through the platform.

The hay-day of the company happened in 2016, it began to focus on the technological innovation by investing money into development of Virtual Reality and Customer Services for its customers. G2A pay, G2a direct and G2A shield made the company to became bigger and bigger.

G2A pay, launched back in January 2015, The company introduced its online payment system through the platform in order to make the customers pay easily. With the integration of global payment methods thought the system such as PayPal, Skrill, Webmoney and financial services such as Maestro, Visa, MasterCard and American Express. Also integrating chargeback production availability to system to protect the customers and sellers through the system against the illegal refunds which is called Chargeback Fraud which was a big issue on the digital market place.

Introducing G2A Direct which allowed developers to join the program in July, 2016. Selling developer’s games and charging the customers became much easier. G2A was only getting small commission from those sales from the customers and developers. By joining the program, G2A allowed developers to ranked higher on the market place of G2A platform.

G2A Shield which is a paid membership service for the customer. It offers additional protection to customer who are buying the game thought platform and enjoy the games by playing. Thanks to its customer services, if customer has any problem from the buyer perspective, G2A has 24 hours to solve this issue with the seller. Also G2A including G2A coin transfer, up to 10% cashback, priority pre-order games receive by the customer. With 24/7 live chat in customer service, customer is buying the games without any problem.

Poland is a developing country which is an European Union member state, that’s why companies such as G2A gets a lot of free space to develop and grow in this country.

Let me know about what is your thinking for buying games or anything online. Do you think, it is a good idea to start a business online such as G2A?

 

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Valve Success “New Record of Steam Active Users”

imagesValve is keep going in successful way of its business “Steam”;

For those, who are not interested in Gaming industry,  let me explain what kind of platform “Steam” on the Internet.

Valve Cooperation is well-known with its the most popular game “Counter-Strike”. Back in 2003, Valve was facing with problems about updating its own games “Patch”. Providing patches on the Internet website was creating issues for players and many people were not able to play for a while until Valve hot-fix it.

That is why, Valve decided to create a platform to update its own games and also implement anti-cheat programs in easier way. According to Valve’s survey results, around 75% of Valve’s users had high speed Internet access in 2002.  Valve Cooperation also realized that the firm can provide game distribution through the platform. Platform was firstly activated for end-users in January, 2003 with a Beta version. The first game was Counter-Strike 1.6, this created brilliant results.

Valve Cooperation also partnered with a lot of game distributors. The main purpose was making game developers to be able to patch and update their games easily. At the beginning Steam was an optional component for the developers. 80.000 to 300.000  tested the beta version in 2003. This way of updating the games took gamers attention because it was an automatic patch platform and the gamer had to do nothing to get it.

By November, 2015, Steam service had over 13 million active users and had over 125 million registered accounts. The platform now give services for all other devices such as consoles, smartphones.

 

steam-june-2016It does not want to stop anymore, there are few competitors for Steam platform such as UPlay, Origin, GOG but I believe Valve already became a Monopoly for this service sector. According to steam database, the platform hit over 14 million active users online. Steam became the largest digital distribution platform for PC games. In October 2013, Screen Digest provided an analysis that Steam was own 75% of the market share estimated. 5 years ago, steam hit 5 million active users in 2012. Only after 5 years, steam hit 14 million active users online, this is incredibly huge numbers even for the Internet.  Steam currently has over 12.000 Games on its database to allow users to buy and play those games without any limits that Internet can create. Steam even allows users to play multiplayer games online easily.

 

 

 

 

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Valve Cooperation also get a lot of attentions with its discount events, such as new year events. It is possible to find AAA title games for a cheap price and enjoy download it with a single button to play. This opportunity is getting more and more attention for users.

 

 

 

 

 

This blog was written by Ali Murat AY.

Sources

http://shiftdelete.net/steam-bir-kez-daha-rekor-kirdi-78394

http://steamcommunity.com/

http://www.pcgamer.com/steam-passes-14-million-concurrent-users-for-first-time-ever/

Steam hit a record peak today with over 14 million concurrent users

 

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Live Stream on the Internet

twitchtv

 

Twitch interactive,   Media platform that allows users to make peer to peer streaming to others about gaming content related shows.

Twitch interactive was launched by Justin Kan and Emmett Shear, who are also founded Justin.TV in 2007. The technological changes on the internet allowed people to use this peer to peer streaming 2007 thanks to Justin.TV.  At the beginning, the platform was used to stream illegal football games etc. As always. people used the new technology to their personal needs.

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Back in 2007, while twitter just launched. News media and TV channels did not really focus on the Internet media. Television was enough for them to reach the audience. Watching TV on the internet was not popular as well.  Justin.TV became a popular website with a great potential to grow more and more.  The most popular category of all entire platform was the Gaming category. That is why, Gaming category was separated from the platform and Justin.TV launched Twitch.TV in 2011.  Above 35 million Uniqe visitors were attracted after the launch.

Let’s stop a moment and start thinking about the Internet, what makes the internet attractive.  The answer is easily found in the question. Sources and Users…  Anyone can launch a platform, anyone can create “whatever they want to”.  That makes the internet attractive in my opinion.

That is why, Justin.TV and after Twitch.TV became attractive and popular for people.

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Back in 2011, there was none platform that focused on Gaming as a live streaming.  Only youtube had a lot of channels that were focused on Gaming Category. It is still remaining as one of the most popular category on Youtube in 2017. But Youtube used not to be a live platform. Only a platform that a person can upload a video and others can watch it later.  No interaction on live! Twitch.tv became so popular because visitors and viewers can interact with the streamer during watching the stream.

Jumping into year 2014 and talk about Amazon. This is the most interesting part of this blog viewers.  Why amazon was interested in such platform except it had 1.5 million streamer and 100 million unique visitors. There is another answer, on Amazon we are able to find almost anything that related with the technology (computer components, games etc.). Amazon wanted to gain the advantage of those 100 million people’s interest on the Internet. In august 2014, Twitch.TV was sold to Amazon for US$970 million. In 2016 3. quoter, Twitch.TV had 500 million unique visitors.

 

Amazon did not buy only a website that allows them to make advertise of their main website and products that they do sell. Amazon also bought a incredible stable technology that allowed amazon to create live movie watching platform in Amazon.

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Dear reader, think about a second and come with an idea such as Amazon or Twitch.TV…  The main point is Internet. Internet did create brilliant things that we did not think that there was a need for those platforms and websites.

This blog was written by Ali Murat AY

 

 

 

Sources

  1. (Twitch.Tv: Traffic Overview, 2016) – “Twitch.Tv: Traffic Overview, 2016” Similerweb, March , 2016. Accessed in May 2, 2016 – https://www.similarweb.com/website/twitch.tv
  2. BBC. (2011). How internet is changing the way we watch television. Available: http://www.bbc.co.uk/news/technology- 12141563. Last accessed 13/11/2013.
  3. (Josh Lipton, 2014) – Josh Lipton, “Google’s best and worst acquisitions.” CNBS Technology Correspondent, Aug 19, 2014. Accessed in May 06, 2016 – http://www.cnbc.com/2014/08/19/googles-best-and-worst-acquisitions.html
  4. (Petrus-lılian Fatu, 2014) – Petrus-Iulian “Devon” Fatu, “ Ubisoft Revealed its E3 game line-up.” Reviewstudio, published in Expo/Conferences news. May 26, 2014. Accessed in May 7, 2016. – http://www.reviewstudio.net/1832-ubisoft-revealed-its-e3-game-line- up
  5. (Alex Wilhelm, 2011) – Alex Wilhelm, 2011. “TwitchTV: Justin.Tv’s killer new esports project” The Next Web, accessed in May 7, 2016 – http://thenextweb.com/media/2011/06/06/twitchtv-justin-tvs-killer-new-esports- project
  6. (Twitch, 2013) “Twitch 2013 Retrospective”, Twitch Interactive, Inc. pp 24-27, 2013. Accessin in May 8, 2016 – https://www.twitch.tv/year/2013
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