Tag Archives: instagram

Buying is easier then ever

Big retailers and brands have been always interested in finding new ways to promote and sell their goods and services. And I believe one of the convenient and fast methods is about to be invented. Lately largest social media started to embed “buying” option inside their platform. From the first sight it may be small feature, but it may carry great potential. Let’s figure out.

 

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Facebook was among the firsts to test this option. Basically now visiting the brand’s fun page the user can find numerous posts with goods (descriptions etc.) with “buy” option. Now clicking the button redirects You to the page WITHIN THE APPLICATION following further procedures to seal the deal.

The Twitter started to implement the same option in its platform.2  It works with the same idea – the client stays inside the twitter account, buying the good or service.

The service Like2buy exploits the idea and implicates it on Instagram.

And now the main point. Despite the explicit better off both for users (seamless shopping, matching social networking with buying things, speed to procedures (brands will optimise buying experience for social networks etc.) and for brands (buyers are all  on social platforms) there is another cool thing. Facebook is about to introduce it’s paying system. If it happens then users will get the perfect way to enjoy shopping: no additional info needed to provide  (credit card, personal data etc.). In this case You are literally one click away from purchasing.

 

What do You think about it? Would You use it?

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7 unique Instagram features that you don’t know

Today, Instagram is one of the most popular social networks in the world. It is used more than 400 million and compared to December 2014 increased by an audience of 100 million. But the important thing that Instagram has a lot of features that the majority of people, actual users, don’t know.

Hide unused Photo Filters

Filters for photos – it’s what made Instagram so popular, but some of them you may not like. To turn off the effects, which are rarely used, open the photo and ready for editing, right scroll all filters until you find the icon Manage. Here you can hide your unwanted treatment options, removing from them tick.

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Hide all bad photos that you mentioned

The photos are not bad, but you can imagine on them do not like. In any case there is the ability to hide unwanted marks. To do this, go to the tab with your photos – Photos of You, click on the selected photo to find your name there, and click on it. In this menu, select the Hide from My Profile, and save your changes. All your photos unsuccessful if it was not.

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See what your friends like

To see what people like, which you follow, and go to the Activity tab to the left proskrolte Following. There you will find all the people Husky on which you are subscribed.

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View all the pictures that you set Like

Desperately looking for photos that you liked earlier in the tape? Sometimes the belief that it is close to “escape” leads us to spend a lot of time scrolling and careful search. To find their likes in a simpler way, use the Posts You’ve Liked, hidden in the settings menu, which is in the upper-right corner of your profile page.

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Receive notification of the publication of photos from your favorite accounts

Among the many accounts in Instagram, for which you subscribe, usually there are a few whose updates the tape please most. There is a way to be instantly informed about new photos on your favorite Instagram-pages: it is necessary to enable notifications (Turn on Post Notifications), which are hidden behind the three dots in the upper left corner of the page of the selected profile.

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Send invisible to other private messages

For such forward other people’s photos previously had to make a screenshot, but recently Instagram is a new feature that lets you send someone a photo to others, without informing the author.

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Are you active users of such features?

 

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Advertising on Instagram

instaSome of you might have noticed that recently Instagram allowed its users to advertise. It is great opportunity for businesses that are present in social media, as Insta has over 400 million users, and therefore become one of the world’s biggest mobile advertising platforms.

Here are a few things you should know if you are interested in advertising on Instagram:

1.You can create ads by Facebook Power Editor tool or through Instagram’s Ads API partners, eg. Hootsuite.

In Power Editor you can create ad for Instagram even if you don’t have account there, however:

– ad on Instagram will show your Facebook’s fanpage name and profile photo as your Insta user name, but it’ll be grayed out and won’t be clickable,

– you have no option to answer for comments on your ad.

 

2. There are three types of ads you can create: Image Ads, Video Ads and Carousel Ads.

Image Ads can have 1:1 or 1.9:1 (landscape) image ratio. The caption length is up to 300 characters, however 125 characters are recommended.

There is also Call-to-action button so you can drive traffic directly to your website, not only IG account. You can choose between: Book Now, Contact Us, Download, Learn More, Shop Now, Sign Up and Watch More.
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Video Ads also can have square or landscape format, and can last up to 30 seconds! I believe it is great option. I felt like in 15 seconds you can’t say/show too much, but 30 seconds are decent.

Carousel Ads are like Image Ads, but you can have several photos and swipe to see them.

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3. As Instagram is Facebook-owned company it has the same targeting options – meaning very specific!

You can target by age, gender, localization, interests or even create your own Custom Audience. Custom Audience is list of people you already know, for example your clients. Facebook matches list of your customers emails with IG accounts and makes your audience. Then you can also make audience that is similar to your clients.

 

I would also like to show you example of Instagram ad by Maybelline and their results. Maybelline wanted to “raise the profile of eyebrow cosmetics in Australia, increase brand awareness, message association and product sales.”

As Aurelie de Cremiers, Marketing Director of Maybelline New York, said “Women are already using Instagram for beauty advice and inspiration, especially when it comes to new looks and trends. As a visual and creative platform, Instagram allows us to engage authentically with our customers while also profiling our products. It’s a great match for us.”

What were the results? Check it out.

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“By inspiring women to consider eyebrows as part of their daily makeup routine, the campaign drove a 16-point lift in brand awareness of Maybelline Brow Drama, a lift in message association and as part of the brand’s overall media mix, achieved a 2.4x uplift on Maybelline Brow product sales.”

 

What do you think about advertising on Instagram? Would you give it a try for your business? Maybe you have already tried it?

I will definitely try it for my future business purposes, as Instagram has 400 million highly engaged users (this number is constantly growing), and mobile marketing is one of the most important marketing channels.

 

Sources of information and photos:

https://business.instagram.com/advertising/

https://business.instagram.com/?section=casestudies#caseStudies

http://instagram-static.s3.amazonaws.com/case_studies/Instagram%20Maybelline%20Case%20Study%20FINAL.pdf

https://www.facebook.com/business/help/976240832426180

http://www.entrepreneur.com/article/251651

 

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