Kozminski Techblog

Even some five years ago, the phrase “Chinese phone” was associated only with something counterfeit or not good enough quality. But recently, enterprising Asians claim to be good, and even the leading smartphones. In particular, when the OnePlus project started, his main idea was – to produce the ideal machine for the price and quality, while having Chinese ancestry.

Advantages of the new brands that they have not yet developed a persistent advertising position from which they can not move a single step, and thus much easier to adapt to the market, fashion and new trends among consumers. It is easier to do something fresh and unexpected.

So, OnePlus launched a new and strange advertising campaign. On Facebook, company posts a post with the inscription – “We are working on the perfect gift for your friends, non-geek” and attached a photo. In the picture a black background hand holding something black, shaped like a mobile phone and an inscription – «Think different», like anything but ad dubbed scandalous. It’s all in the slogan, which formerly belonged to from Apple.

Media immediately erupted with angry articles and accusations of plagiarism. But, I think, in the PR-department of OnePlus sit not fools. It was possible to invest a lot of money in new individual slogan order very expensive company promotion, sit bite your elbows, because not all advertising has gone well. And you could do something like this, pour into Facebook, and all the world’s media do you advertise with pleasure, just sit and watch.

Incidentally, the scandalous PR on Facebook Chinese did not stop there. Then there was information that they have stolen up closer to Apple, than someone who once could afford. They decided to dress up iPhone, what proudly proclaims on its homepage.

Case for iPhone 6 and 6S for $ 19.99, which is carefully preserve gadget intact. It is made of the same plastic Black Sandstone, as the smartphone OnePlus 2 and crowned with the logo “1+”. Along with the cover comes complete invitation to purchase OnePlus X Ceramic or, if lucky, a gift certificate for OnePlus X. In honor accessory even made a moving promotional video.

And here attention!

A huge number of websites, newspapers, magazines, public, ordinary users OnePlus threw stones for such advertising. Like, they stole a slogan, and even contrived cover to cover the apple logo and pose as normal the next iPhone OnePlus, so if a company advertises a future smart phone, it has already lost.

I’ve been reading these articles, and thought – and what a smartphone OnePlus going to let that under him to bring this company, because the last OnePlus released in November? Information about the prepared new smartphone I have not found, but noticed identity photos with advertising «Think different» and demonstration photo cover for the iPhone.

“Scandalous advertising next smartphone” from OnePlus not treated this next smartphone, because it is not in sight. Advertising was created just under Case for the iPhone, which, together with, gives the buyer the opportunity to acquire more and OnePlus X, if necessary, as smartphones are sold by invitation only. Accordingly, so the slogan was chosen Apple. Of course, OnePlus thus draws attention to itself and its products, but not as many people think.

The original – yes, strange – yes, mystery, yes – but not scandalous. OnePlus simply duped hundreds of news sites.