Tag Archives: trends

Flying cars are on the way!

Airbus and Audi partner for urban mobility services


Stock up on strong nerves as well as fat wallets to make use of the world’s first airborne automobiles on an industrial scale.


The idea of Urban Air Mobility (UAM) so far remains pie in the sky for someone, but it’s not for aviation giant Airbus, German car manufacturer Audi, and Italdesign design house. The trio collaborated to develop real, near-term urban mobility solutions for avoiding rush hour, unveiling a scale-model prototype of a flying drone-car called the “Pop.Up Next”. Why are we still obsessing, if there’s a chance just to fly over traffic jam that we are sick of?

“This important partnership with Audi addresses both current and future challenges for urban mobility. As a first concrete milestone in the cooperation we are developing, we will be offering multi-modal transportation solutions to the world’s most congested cities,” said Airbus CEO Tom Enders. “The world is rapidly urbanizing, and ground infrastructure alone cannot meet the demands of tomorrow. Increased congestion is pushing the cities’ transport systems to the limits, costing travellers and municipalities valuable time and money. Adding the sky as a third dimension to the urban transport networks is going to revolutionise the way we live – and Airbus is ready to shape and build that future of flight.”

airbus car drone conceptWell, the car-drone combo is made up of three separate modules, which allow customers to have a seamless and ultra-convenient travel experience. The key component is a capsule for passengers that is 2.5 meters long and 1.4 meters high. Its modular design means that it can easily unhook from its chassis with wheels and get airlifted by an accompanying drone, which is autonomous and powered by 4 rotors. The so-called cubicle can attach to a battery-powered chassis to become a two-seater electric car. Without the cubicle, the chassis can drive only 100 kilometers on a single charge, so we are faced with not a long-distance vehicle concept, unfortunately.

No less interesting is the fact that passengers can summon the drone using a phone app that can also suggest the best transport solutions as well as ride-sharing demand and relative cost. The capsule can even be paired with other futuristic transport systems, like the Hyperloop.

Despite the fact that the model’s test flight went off without a fault, Airbus executive Jean Brice Dumont is prudently optimistic about when the Pop.Up system will actually become a reality.

“I think it will take more than a decade until a real significant, massive deployment of an air taxi system” is ready, he said, and “for this we need to tick a list of boxes. The vehicle is one, safety is the overarching one, infrastructure is one, acceptability is another one.”

 

However, the serious competitor Uber turned out to be even more ambitious. Last year, the transportation company revealed an artist’s impression of a sleek machine with the goal to start using for demonstration flights of the year 2020 and by 2023 for actual use. Uber’s battery-powered aircraft looks like a blend of a small plane and a helicopter with fixed wings and rotors.

So, what to expect from state-of-the-art technology?

You must agree, that anxiety comes in this case by itself. The barrier standing between you and a future of commuting through the skies is bravery. The fact that you may feel uneasy in a flying car, that was once just a stupid dream from your childhood is hardly a shocker. That’s not to say that they’re unsafe, anyway, the parachute, of course, should help. You’re still going to have to entrust your life to a vehicle. And yet, the attractiveness of freedom and faster journeys might be sufficient for many people to roll the dice.

Links:

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IKEA going into industry of self-driving cars

What comes to yours mind when you think about IKEA? A worldwide network of shops with scandinavian furniture, which are almost in every house, probably. Was it autonomic self-driving car? Probably not. Ikea is constantly growing, now even more than earlier, the company changes its purpose and from only furniture seller broadens its horizons on the other industries, changing itself into innovative and technologically advanced company. 

Fully autonomous vehicles are becoming more and more advanced and are near to becoming common on daily basis. Once cars will be driving itself people will have great amount of time to use. With the solution to this comes the newest project of IKEA developed in their Space10 lab, it is called „Space on Wheels”. It changes the perspective of thinking about a car as only mean of transport. 

They provide different variants of using vehicle as an office, medical or coffee point. The research lab came up with various shapes and interior design for this autonomous cars. Till know it consists of 7 different solutions. Interior design is without major changes, it is typically minimalistic as the concept of IKEA .

IKEA car office would allow you to work during your journey. Not only it would save time but what is more it would increased efficiency of working during the day. For many people it could simplify their lives as many of them is working far away from home and spends approximately 60 minutes in traffics. 

Medical Center car could simplify doing periodic reviews. Moreover, it would increase effectiveness of transporting professionals to people in need, which would allow to save more lives without concerning extra help, as the car drives itself. 

However IKEA does not plan to construct the car itself, it mainly focuses only on design inside of it. The concept of interior will be constantly developed as with every minute we are a step closer to fully autonomous vehicles. Whether this cars will be our reality someday or not, for now we can only imagine the comfortability it would gave us.

 

https://www.fastcompany.com/90237224/ikea-is-now-interested-in-self-driving-cars
https://www.entrepreneur.com/video/320283
https://www.technologyreview.com/s/612125/ikea-designs-future-autonomous-cars-that-work-as-hotels-stores-and-meeting-rooms/
https://space10.io/spaces-on-wheels-exploring-a-driverless-future/

 

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The Future of Landing Page

LandingPageDesign

Landing page is considered to be a web page where visitors get after they click the link on a search engine results page. So, basically it is the first thing a visitor can see.

By definition:
– Every single page can be a landing page
– Depend how the the visitor get there
Ex: Contact + company name

It can be:
– Filling a form
– Download e-book
– Taking a survey
etc.

Landing page has the following classifications and varies on the needs of the company/ individual who created it for some advertising/ informational purpose : 1) Clickthrough, 2) Lead capture, 3) Info, 4) Viral landing pages, 5) Microsites, 6) Product detail pages, 7) Homepages.

Every year Landing page design and look&feel structure are changing and there some trends for 2016 I want to show you. We will be able to see more and more  landing page templates of all different styles from clean and crisp, to wacky and colourful. Let’s take a look at some upcoming trends which already started to appear on a smaller scale :

TREND 1
Create a 3D effect with parallax scrolling
Examples to get inspired :
http://us.rimmellondon.com
http://lixpen.com

 

TREND 2
Use hidden menus instead of navigation bars ( kind of Hamburger Menu)
Example to get inspired : 
http://brianhoffdesign.com

 

TREND 3
Use full-screen background videos to tell your story.
Videos have the potential to increase landing page conversions by up to 86%, according to an Eye View Digital case study.
Example to get inspired :
https://www.storyandheart.com

 

TREND 4
Unusual navigation
Example to get inspired : 
http://www.giampierobodino.com

_____________________________

My Inspirations:
http://brianhoffdesign.com
http://www.dtelepathy.com/blog/design/8-reasons-why-pageless-design-is-the-future-of-the-web
http://monkeywebapps.com/blog/the-future-of-landing-pages-is-here-are-you-ready/

 

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The results of 2015: Key Trends and hashtags on Twitter

Microblogging service Twitter summed up the results of 2015, to name the most discussed events, major Tweets and trends. The results are posted on a special page.

The most popular tweet of the year turned out to be an expression of gratitude to the fans of One Direction band member Harry Styles. He has collected more than 700 thousand retweets.

Screen Shot 2015-12-07 at 19.19.46

In the list of the most influential brands of the campaign were conducted on the platform under the hashtag #JeSuisCharlie and #PrayForParis – they belonged to the terrorist attacks, thundered in Paris in January and November 2015.

Wide coverage received tags #BlackLivesMatter, which marks the resonance of the campaign against the tyranny of light-skinned police officers with respect to African Americans and #LoveWins, which celebrated the legalization of gay marriage in the United States. The list for the year was the main tag and #RefugeesWelcome, dedicated to the Syrian refugees, as well as #PlutoFlyby, celebrating the success of NASA’s mission of sending a spacecraft to Pluto.

If something happens in the world, it happens on Twitter

As the trends noted on Twitter, the heated debate surrounding the blue-black or white-gold dress by tags #TheDress, #BlueandBlack and #WhiteandGold, and support under the tag #IStandWithAhmed, provided service users student who brought a class like a bomb clock.

On one of the tabs site contains a list of celebrities who have joined the Twitter community in 2015. Among them are actors Antonio Banderas and Adrien Brody, singer Diana Ross, the director Guillermo del Toro, and Luc Besson, President Barack Obama and former CIA agent Edward Snowden.

Screen Shot 2015-12-07 at 19.23.03

The record year for the first speed dial million subscribers became the new account Caitlin Jenner – it took only 4 hours to reach the installed straps and thus beat the world record.

Also on Twitter compiled a list of the most popular Emoji. The main icon smile turned to tears of joy, previously become “word of the year” by the compilers of the Oxford dictionary.

Screen Shot 2015-12-07 at 19.23.13

Compared to 2014, which became, according to the service, “the year of the self”, 2015 th declared the “year of Emoji.”

More info on YearOnTwitter

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Social Media in State of the Art Customer Service (Customer Service Trends)

There it was; I could not access my email account anymore due to “unusual activity”. Recovering password etc. did not work either. My last option, calling the AOL customer service, which is unfortunately based in the US. Apart from the big time difference between the USA and my location at the time, the not existent Customer Service for accounts created in Germany, as well as the fact that the customer service on the phone just could not solve my problem; I was sure that I will never get access to my email account ever again.

After a little bit of browsing on AOL’s help pages. I found the companies twitter account. I actually never tried to solve my problems with products via social media, but it looked like it was my last shot at gaining access to my AOL account.

The big surprise, where the phone contact failed, the guy behind the AOL customer service twitter account was actually able to resolve my problem within 10 minutes. We exchanged 7 DM messages and that was it! Considering the fact that twitter also limits the number of characters, it was a very effective chat.

Being happy that I could solve my problem like that, I decided to look a bit deeper into social media customer service, also on the background of a project I’m working on currently. So is the future of customer service social media? I think yes – and – no! It will certainly become a part and one of the multiple channels we will be able to use. The phone is still the predominant customer service contact channel and in years to come it will remain almost untouched. Nevertheless, various new channels pop up and Social media might gain some “market share” from email based customer service for example. Online applications that allow customers to help themselves with a large amount of smaller problems, will become standard procedure and reduce the amount of actual customer contact with a customer service agent.

Customer service has to be proactive, but is social media the most proactive tool we can use? In my opinion it is and will definitely be one of the elements of proactive customer service. Simply because customers will demand that social media customer service is available, whether they use it or not. In a b2c environment this seems totally rational. In b2b, Social media based customer service has not established itself – yet. However, there are already a few voices out there that announce the rising importance of social media, even in a b2b environment. There are significant differences between b2b and b2c customer service, especially when it comes to social media, in general it can be a much more powerful tool in b2b! Social media in b2b is a perfect platform to exchange ideas and discuss problems with customers on eye level and transparent. It is just giving your customer another channel to make his or her voice heard and have rational discussions. In b2b it is much more unlikely that a customer will hurt your brand with overly emotional expressions of dissatisfaction in public, like you see it in b2c. E.g. LinkedIn is a good platform to exchange ideas with customers in closed or open groups.
Even today there is still a bit of rebellion in companies towards implementing a social media strategy effectively, however it was same with email and web pages and a lot of other things that seem essential today. There will always be early adopters and people afraid of change. Which one of them are you?

Here a summary of a few trends in customer service, not only social media, that are likely to shape customer service in the years to come.

 

Trends in Customer Service

Customer Service has gone through significant changes and development in the past few years and has become a lot more customercentric than it used to be. The focus shifted from being a cost centre to actually becoming a part of the organizations competitive strategy and creates sustainable competitive advantage. Especially in the logistics sector, sound customer service can be the deciding factor when choosing between different service providers.

Proactive Service

A proactive approach to customer service has turned out to be one of the most effective measures to improve the customers experience within a company and overall improve customer loyalty. Rather than reacting to customers problems, actively looking and preventing problems before they appear is key. Constant communication with customers improves the overall relationship. In practice, this means to alert customers of possible problems, advice and recommend better solutions and support the customer in their field of business. Being helpful, once a difficult situation arises.

Web tools and applications

This trend is very much connected to the above mentioned, as it is one way of seeking proactive communication with the customer. The webpage of an organization is nowadays usually on the front line of customer service, being the first stop most customers take when trying to get in touch with a company. Therefore it is crucial that the web presence is customercentric and in the best case already offers solutions to the most common problems or requests by customers.

A company’s website is, after word of mouth, the most important channel consumers use when prospecting. (Accenture, 2013)

Social Media

While already having established its place in the B2C business, social media is now also finding its way into the B2B world. It allows direct and fast communication and allows an organization to give itself a human touch. The main difference here is that social media in a B2B context is much more of a 2 way communication platform, compared to social media in B2C. Social media and professional platforms like LinkedIn can be utilized to open a discussion with customers and industry experts in order to address common issues or problems. In addition, the interaction in a B2B environment can be a lot more open as professionals are a lot less likely to contribute with unconstructive negative feedback, compared to an “angry customer” in B2C.

Furthermore, it is expected that in the next years to come, social media will evolve and become a much more significant part of the B2B business world as it already is among the market leaders.

Multi channel

Customer contact by phone is still by far the most used and preferred way of communication in terms of customer service

, followed by email and live chats. Nevertheless, the trend is going toward offering various channels of communication and shifting between the contact channels. E.g. Customer service may start on the phone, but the request will be solved by email.

Big Data

As customer service utilizes more and more technologies, various channels of communication and is shifting towards web-based applications, companies have a lot more data available. They key here is to utilize the gained data and use it to gain new insights into customer preferences, behavior and needs. Understanding the customer has become a lot easier, once the data is properly analyzed and evaluated. Not only the customer service itself, but different organizational functions like sales will benefit greatly from the new insights into the customer and maintaining a good customer relationship is that much easier when so much information is. Possibilities to respond faster and much more customized to the customer needs arise.

Combine Sales, Customer Service and Marketing functions

One of the major trends that will reshape entire organizational structure is the combination of sales and customer services, as well as Marketing. With growing emphasis on customer relationships, especially in b2b, the combination of the functions make sense. It reflects the necessity of the repeated effort to not only gain business once, but also continue to close deals with the same customer over a longer period of time. This development also reflects the customer centricity that will be required in the future. A combination of the different functions helps to deliver an end-to-end solution to the customer and keeps up the interaction between business and customer. A crucial rule and a point to start is to assign a central person that combines all the different departments: A Sales and Customer Service Manager for example. This will already help to maintain a more consistent service and overall customer service performance.

 

accenture1

Accenture, 2013

 

Interesting figure, demonstrating the cultural differences associated to good customer service and customer relationships in the world.

Think I am making this all up? Think again: Forbes: Reasons you need to be using social media as your customer service portal

 

Zendesk as one of the leading Web based customer service management tools providers also provides you with a nice guide to improve your social media customer service strategy Zendesk: Customer Service through social media

 

Find an interesting Accenture report on the the “Consumer Pulse” and customer service here:

Accenture-Global-Consumer Pulse Research Study 2013 Key Findings

 

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