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Chat-bots – Rise of Machines

 

a chance to get in contact with your clients is a significant way for your business to grow. Chat bots help to handle interactions with customers for e-commerce companies and simulate the shopping that buyers get in a retail store. Now a days chat bots are the hottest artificial intelligence and tend to be included more and more in the systems. In the near future we will be using chat-bots all the time for different goals.

The integration of messaging apps and online shopping allows businesses to utilize applications such as Facebook Messenger, We-Chat, Whats-app, or even voice technology like the Amazon Echo. Customers can chat with AI robot and ask questions, receive customer commands and personalized recommendations, or purchase products all within one channel .  Although this form of AI is far from ready to take over eCommerce it is beginning to see more and more, so lets look at some of the areas where it has been experimented.

  • Marketing and brand boosting

Making money trough chat-bots is difficult, with some exceptions such as Adidas . Them giving out exclusive offers available only through bot messengers was a unique way to drive more interest. . The Chat bot would then contact them exclusively with dates and times. Their ultimate goal was to boost brand awareness and it certainly worked. Within the first week 2,000 people signed-up and their first week retention was 60%, higher than any app they’ve started.

 

  • Customer Service role

Chat-bots that interact via messaging could revolutionize the customer service sector for eCommerce.One reason is the speed with which they can respond to a customer query. Mgage a telecommunication provider from London through a survey found that Chat-bots can instantly & accurately answer up to 90% of the questions they’re asked. This round-the-clock support is unlikely for most businesses using humans due to the cost, so another benefit of Chat-bots is the money they’d save retailers, up to 30% in customer service.

 

  • Engaging Customers and send location offers

Burger King have begun testing a Chat-bot in the US that allows customers to place an order, choose a restaurant and collect from the location. Sending them message with deals, targeting them around the time of the day they would usually order and even location based offers.

  • Reduce steps to a conversion

H&M’s new messenger bot attempts to offer a personalized shopping experience that leads to the checkout. Customers enter a conversation with the bot who will pick-up certain keywords, like colors and garment types, to help guide them to their products. It will recommend clothing, suggest whole outfits and link them to the product page; reducing steps and creating new sales opportunities.

In my opinion Chat-bots can bring up new E-business ideas and encourage customer interaction. it provides the businesses a gateway to understand the customer needs and tailor solutions accordingly Overall it will be a powerful marketing tool in the future.

Sources :

  1.  https://chatbotsmagazine.com/how-chatbots-can-enhance-your-social-media-marketing-strategy-a801ae513faa
  2. https://www.topbots.com/project/hm-kik-bot-review
  3. http://fortune.com/2016/05/18/burger-king-bot/
  4. https://chatbotsmagazine.com/chatbots-for-retail-and-e-commerce-part-three-c112a89c0b48
  5. https://www.livechatinc.com/blog/use-cases-chatbots-ecommerce/

THE FLYING TAXI WILL SOON BE REAL: THE IDEA OF A GERMAN STARTUP

Drones are tired to fly just to take photos and videos. Lately also want to bring the humans on board and they do so thanks to Volocopter VC200. Electric, steering and autonomous driving. It is the taxi produced by the german startup Volocopter, from which the invention is also named. It is a robot helicopter as a giant drone named AAT, acronym for Autonomous Air Taxi. It wants to “make every man’s dream of flying and helping cities solve their mobility problems”.

Real debut for AAT was not far from Jumeirah Beach Park in Dubai. A new page of mobility history has been written. It is the first test of a non-pilot helicopter designed to transform tomorrow’s movements has been completed. The giant drone-like vehicle has two seats, 18 rotos, and is powered by nine batteries. It has a 30-minutes autonomy and reaches a maximum speed of 100 kilometers per hour. The vertical take-off model will serve as a taxi, and can be booked through a simple app.

It looks like a vision from the future but Volocopter is already a reality. Last September, the first flight test was conducted in Dubai thanks to an agreement with the local transport authority (RTA). The helicopter flew for 5 minutes, about 200 meters high, without passengers, waiting for all safety measures to be completed. The automated electric drone takes off as a standard consumer drone: vertically, like a helicopter would. This allows it to land in tight spaces, as opposed to requiring a runway. In this first phase, the drone is only running low-altitude flights at a maximum speed of 13 knots (25 km / h), but they are already studying how to take it to higher altitudes and up to 54 knots (100 km / h).

 

The Crown Prince of Dubai, His Highness Sheikh Hamdan, was on hand to press the launch...

The first taxi of the future, according to forecasts, could come on the market already next year. It is not yet known how much a “run” on Volocopter will cost. To date, the company has raised 25 million euros in investment. Investors include Intel and the Daimler automotive company.

The investor Lukasz Gadowski has already successfully founded and financed numerous enterprises. Gadowski has enormous experience in the fast and global scaling of tech start-ups. “I have been interested in flying cars and following their development for a while. When I saw the Volocopter I got it: ‘‘the flying car has no wheels! What is exciting at Volocopter is not just the magnificent vision but also that which has already been tangibly implemented. Huge ambition with both feet on the ground – a unique combination! In the coming years we can expect a revolution in manned aviation. We at Volocopter will significantly contribute to shaping it!”

CEO of Volocopter, Florian Reuter, claims that the current model is capable of flying based on GPS tracks, and that the company aims to “implement full sense capability” moving forward. Basically this would allow for sophisticated obstacle avoidance and anti-collision measures to be in place, further strengthening the argument for safety. However could result from this invention problems such as regulation of air traffic, identification of areas forbidden to such vehicles and mapping of vehicles. It is also important to ensure the safety of the flights. All this will be not a simple work. In addition, the incompatibility with the current transport market has to be noted. These could claim because a large number of customers might prefer the new market to the traditional one. Currently Volocopter is not yet ready for use. This is due to reliability issues, battery autonomy, low speeds that would lead to preferring the traditional taxi. It’s important to note also the high costs of ‘‘taxiplane’’ installations. How many cities will be able to install and take advantage of this service in a short time? It’s hard to say but surely only a few big cities will be ready to adopt this solution in a shortly time.

The Volocopter in its current form can fly for 30 minutes at a time

However already in 2030 in the most famous of the seven emirates that make up the rich gulf state, the authorities aim at 25% autonomous mobility, between road and air. The price of a vehicle is not very low. The Wall Street Journal reported that the initial price of the Volocopter will be €250,000, the price for the 18-Rotor Electric Helicopter is €600,000 in Crowdfunding and the ultimate goal is for the price to go down. The era of personal flight is only at the beginning but the premise is more than good.

Sources:

https://www.volocopter.com/en/

http://www.businessinsider.com/dubai-flying-taxi-drone-volocopter-test-pilot-unmanned-2017-9?IR=T

https://www.wired.com/2015/06/18-rotor-volocopter-like-flying-car-better/

http://www.thedrive.com/aerial/14642/volocopter-passenger-drone-successfully-takes-dubais-crown-prince-on-5-minute-flight

https://www.engadget.com/2017/09/26/dubai-volocopter-passenger-drone-test/

Social Media Influencers – Why they matter

Thanks to the connected world and social media Influencers (SMI); introducing the worldwide and new word-of-mouth type, being today, one of the most effective digital marketing strategy ever created for both small business and larger ones.


Being once unknown to the world, social media influencers are now “icons” in the social media sphere and beyond. Whether they are present on YouTube, blogs, Instagram or other, Social Media Influencers are now everywhere on the internet; creating contains where they communicate and share their personal life, ideas, passion, products experience and many other. Many social media Influencers have gained over time a large and significant number of viewers and followers as well as love towards them from their audience, creating communities that groups members with similar interests. The word “influencer” directly insinuates the power of these individuals towards their viewers which with their advice on products on their channels can result to persuade their audience thanks to their authenticity and built strong truest over the years. Now investing on influencers as a marketing strategy is one of the clever way to market a product and/or brand, from small business to worldwide ones, which on average, the return on $1 dollar invested on it marketing approach is counted at $6.50, resulting to place as well first of the most cost-effective marketing strategy regarding costumer acquisition and which more than half of all 125 marketers answered to believe gaining the best quality kind of customers through their social influencers in comparison to other marketing form. Study found by Twitter and Annalect that 40% of responded claimed to have purchase at least one product thanks to a social media influencer, and which nearly 50% claimed that they believe and rely on product recommendations from influencers before purchasing. No wonder why, among all marketing channel it is the fastest growing market channels online which somewhat 60% of all marketers had for plans to increase their budget on it strategy during 2015/2016 according to Tomoson marketing study. The reason of it digital success is because people truest individuals more than brands themselves and sometimes recruiting a celebrity to represent a brand can be highly costly and out of reach for most businesses, inversely to SMI which result to a great win-win situation for all parties (businesses, potential new customers and social media influencers).
Choosing the right influencer for the right business is as well important. A large and wide audience have both positive and negative aspect where it is good to reach as much people as possible but an analyse of what kind of audience a particular influencer has is crucial. Businesses have to think about the influencer like a real ambassador, where, not only it is important to take in consideration influencer’ popularity level but also analyse if most of it followers match the company’ target consumers. Also, it is important to keep in mind that the influencer chosen, will later on represent the brand, it is therefore important to take into consideration the story of the influencer, how they behave (regularly posts, use hashtags, posts appropriate contains), how they followers respond to their contains etc. Any SMI is not right for a particular business, but, businesses not taking this digital marketing strategy trend seriously should watch out and envisage twice to it decision.

 

 

Sources:

https://blog.tomoson.com/influencer-marketing-study/

http://www.adweek.com/digital/twitter-says-users-now-trust-influencers-nearly-much-their-friends-171367/

https://www.forbes.com/sites/forbesagencycouncil/2017/08/02/how-to-choose-the-right-micro-influencer-for-your-brand/#776bc9667885

https://blog.hootsuite.com/influencer-marketing/#whatis

 

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What makes Amazon greatest IT-company in the world? A guide to the company of the future

What makes Amazon great?  Why and how the company has become so big?
– Inspirational management? Well-knit team? Company culture? Or innovativeness? Or probably all together?

All those components have led to a unique synergy that drives the company ahead, and innovativeness is probably the main part of the progress.

Being proactive is ain’t easy. Thinking out of the box is a huge skill developed with years, and trained by the experiences. Managing the technology and the change in a fast-developing world is an art. Jeff Besos is an artist who  has implemented numerous successful innovations in the company. Here are the best of them, those who made Amazon one of the leading IT-companies in the world.

Amazon Go

In 2016 Amazon introduced the most advanced shop in the world. Smart shopping is real – no lines, no cash desks. The shop is supported by the application Amazon Go, which allows to do any transaction with the help of the smartphone, just scan the item and put it in the basket. Special technology, called Just Walk Out, automatically detects when the products are taken from or returned to the shelves and keeps track of them in a virtual cart.
Currently it is often only for Amazon employees in a Beta program, yet in 2017 it will open to the public.

Prime Air
First Customer delivery

Amazon is not the first company to use drones as a delivery vehicle, but Amazon is the first to put it into their business strategy, not only  use it as a promotional tool. The very first parcel was delivered in December, 2016. Amazon will continue using drones in the area of Cambridge.

Airship warehouses

In 2014 Amazon has filed a patent for using airship warehouses that would work in tandem with drones to make a delivery. Amazon calls those air stations “Airborne fulfilment centres”(AFc), which are aimed to be used in the times of a high demand (e.g. Christmas holidays) to deliver goods to metropolitan areas using drones. They will be dispatched directly from the AFc, which will make the delivery faster than ever.

What else has Amazon planned for us in 2017? We’ll see. But we can be sure – it’s going to be astonishing.

 

 

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A condom or antivirus? – i.e. the future of sex and not only.

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Robo-pole-dancing

The world full of robots seems to be really tempting. To be honest when I was a child I loved animated sitcom The Jetsons about the family which lived in futuristic utopia where everything was robotized – even their maid! Next example – Fururama – series about shameless, cigarette-smoker and alcohol drinker robot – Bender – that becomes a best friend of a pizza delivery boy in 31st century. But it’s all about cartoons so far. Let’s get to the more subtle examples. Remember the movie Artificial Intelligence: AI in which Haley Joel Osment was playing a robo-child that was replacing seriously ill real one? THAT WAS SCARY. At least for me the thought that we can freeze our sick children and then replace it by the robot-one was unbeliveble – even if its the most realistic one. But then I started to think that I might be an exception.

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Anatomy of a sex-bot

Nowadays we are surrounded by high-tech equipment. Our smartphones are so smart that they can predict where are we going, what we would like to do on Sunday’s evening and when we should stand after a proper amount of time spent on sitting by the desk. Also producers are not sleeping. They want technology to be as closer to the user as it’s possible. Robots are humanized, software becomes more and more intelligent so why wouldn’t they combine it together to create something next level? There are robotic soccer matches and in a few years there would be a robo olympic games. We are heading into the times of developing very advanced technology and getting so familiar with it that actually sex with robots won’t sound so wierd at all.

Guess which industry contributes most significantly to the developing of technology? Yup, you’re right – the porn industry. It started with popularizing Blue-ray standard and automatic subtittle generation (e.g.: like on youtube). Now boobs are in 3D, VR-sex is avalible where you can change partners, places or even your gender and last but not least – robots. Porn industry gave us more than we think and robo-sex is the future.

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Vision of future prostitures in “AI: Artificial Intelligence”

Coming back to AI movie – remember the character played by Jude Law? – that sexy-robo-man-prostitute which was just like human? Of course it was a Hollywood fiction but we are now closer to this vision than you think. The most human-look alike robots were created for being a.. sex toys. They’re called fembots and their creator is called modern-Gepetto (by the name of Pinocchio creator). It is said that by the 2020 sexbots will be common and by the 2050 they will be using AI and be able to make humans loving them (doesn’t it remind you the movie Her? – I don’t like the whole vision and Scarlet Johansson in general, but if intelligent computer systems had her voice…).

You think that’s crazy? People already confuse reality with its virtual substitute so it’s getting more and more real. But think about the moral aspects of this. Well first of all would it be still cheating? I guess new definition must be set. Human relations or relationships? Would anyone be still interested into looking for their „other half”? What for when you can marry your intelligent sex-bot that satisfies all your desires?

robotLove

Is that how future romance/relationship will look like?

The thing is that sex-bot to be fully functional must have AI to work – to analyze what its user wants, how to please him, when to start/stop or raise the tempo. This sphere of humans is really delicate and must be „serviced” very gently – this is why they need AI. But (also basing on the movie fiction) it may have a pretty bad consequences. I don’t want to bring Terminator saga or Matrix one example of human extermination attempt cause they are slightly too drastic but think about movie Chappie. Some guy created a robot with mentality of a child which started to learn/grow among humans and in a very short period of time it became a criminal (of course by a series of unfortunate accidents but still..). It might be too hard to control. But should we control them? I mean we, as human beings, know that there are social rules and laws that we need to obey but as concious creatures we can ignore that and do what we want. Of course it results in possibility to be improsined but we have a choice. Should robots with AI have the same option? Also in Chappie there was another problem – should we treat once launched intelligent machines as a human beings or as a technical equipment like a vacuum cleaner for example? I think THIS is a real problem of a research about AI. We need to think about the problem of responsability of creating such beings because soonly cutting off the power may be treated as murder and in my opinion this is something that humans are not ready yet to handle.

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