Kozminski Techblog

Landing page is considered to be a web page where visitors get after they click the link on a search engine results page. So, basically it is the first thing a visitor can see.

By definition:
– Every single page can be a landing page
– Depend how the the visitor get there
Ex: Contact + company name

It can be:
– Filling a form
– Download e-book
– Taking a survey
etc.

Landing page has the following classifications and varies on the needs of the company/ individual who created it for some advertising/ informational purpose : 1) Clickthrough, 2) Lead capture, 3) Info, 4) Viral landing pages, 5) Microsites, 6) Product detail pages, 7) Homepages.

Every year Landing page design and look&feel structure are changing and there some trends for 2016 I want to show you. We will be able to see more and more  landing page templates of all different styles from clean and crisp, to wacky and colourful. Let’s take a look at some upcoming trends which already started to appear on a smaller scale :

TREND 1
Create a 3D effect with parallax scrolling
Examples to get inspired :
http://us.rimmellondon.com
http://lixpen.com

TREND 2
Use hidden menus instead of navigation bars ( kind of Hamburger Menu)
Example to get inspired : 
http://brianhoffdesign.com

TREND 3
Use full-screen background videos to tell your story.
Videos have the potential to increase landing page conversions by up to 86%, according to an Eye View Digital case study.
Example to get inspired :
https://www.storyandheart.com

TREND 4
Unusual navigation
Example to get inspired : 
http://www.giampierobodino.com

_____________________________

My Inspirations:
http://brianhoffdesign.com
http://www.dtelepathy.com/blog/design/8-reasons-why-pageless-design-is-the-future-of-the-web
http://monkeywebapps.com/blog/the-future-of-landing-pages-is-here-are-you-ready/