It is not suprising not at all that for new iPhone as everytime new iPhone come out Apple is gathering huge amount of people in queues all around the world for the new model of their phone.
As the Guardian said “thousands of people formed queues outside stores in London, Tokyo, Sydney and around the world on Friday as eager buyers tried to get their hands on Apple’s most expensive smartphone to date, the hotly anticipated £999 iPhone”. iPhone 10 as it is also described as X in Rome language means 10. In Guardian Ben Wood, chief of research at CCS Insight said very important thing that “Apple has taken the potent ingredients of the iPhone brand and technology to once again position this new iPhone as the must-have device of the moment. And it’s all the more remarkable given it’s the highest price we’ve seen for a mobile phone, which makes it a representation of the importance people place on their phone as the most valuable, most loved and used gadget in their lives.” This whole iPhone X thing also convinced my friend who decided to stand in the queue in one Warsaw shopping centre, he waited 50 min for the new phone, he skipped work just to get new iPhone X as the vision of not getting this phone was so depressing for him because as for now Apple produced only limited amount of phones and as you would like to have iPhone X later you would have to wait almost one moth to get is as it would be produced and be back in stores. Moreover he said he would not stand if he would not get it, it seemed to me as his life dependend in this time of if he would have this new Iphone or not, this is the example how material thing, technological innovation is changing people thinking, as it is just a thing, nothing more. As he got his new iPhone I asked him what is great about it if it was worth to wait almost one hour for it and to skip the work, for this question he did not answer but he was so excited about face reading feature and that was it basically.. However he was so happy about the design, size and camera but he could not tell me more about it because this iPhone X has nothing special about it, what? I should be impressed of talking to emojis? Yeah that could be great for lonely people ale it will allow them to be unhappy and lonely still. For me it was not forth his time, money and excitement, this phone is nothing special for me.. How do you thing guys? Which side of view would you choose mine or my friend?
Bibliography:
https://www.google.pl/search?q=iphone+x&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjN1sGW07bXAhUJJJoKHSosA84Q_AUICigB&biw=1440&bih=826#imgrc=GDWF9V-O1bcW-M:
https://www.theguardian.com/technology/2017/nov/03/iphone-x-apple-thousands-queue-overnight-fans
It seems to me that Apple no longer sells products. They sell a hype. The company are genius in their marketing and has created this hype by impressive branding strategy, thus deserves the earnings that it brings. Nevertheless, one can wonder when people will realize that it’s no longer very superior products they’re sometimes paying the double for compared to its substitutes. It’s not the first time I get the impression that their new release actually is very similar to its precursor. Will it happen that people suddenly wakes up, or is it to late for these apple-enthusiasts? And what happens to Apple then? One could wish for an extreme game-changer in the future in order to get convinced about their brilliancy.