Monthly Archives: November 2017

“Triton” & “Airbuddy”. Two projects with the common dream of rewriting the rules of diving.

Reading Time: 4 minutes

For many people, there’s no better feeling than that of diving into the ocean without a care in the world and swimming with some of the most beautiful creatures on the planet. Some of the views you get when diving are absolutely spectacular and like nothing else, you will ever experience.  But, for some people, it’s the thought of having to put on all the gear and lug the equipment around with you that takes some of the fun away and inevitably puts some of them off before they’ve even tried it. However, that could all change very soon.

In 2014, Jeabyun Yeon, a designer from South Korea, Saeed Khademi, a former account, marketing and sale manager and his broter John Khademi, a marketing expert, real-estates agent launched an ambitious project that would allow people to spend up to 45 minutes underwater without ever coming back and, above all, without the unconfortable sub-equipment.
It is a particular respirator,  very compact, called Triton. Essentially, Triton would be able to extract oxygen from sea water allowing us to go underwater without cylinders as if we had gills. A dream that is hard to resist.

Indeed, four years after the initial idea, and despite the over $ 800,000 collected on Indiegogo, the enthusiasm around the project has disappeared and even sometimes has been labeled as fraudulent. 

This is because the team had several problems in the implementation phase.

In fact theoretically the mechanism of Triton is really possible and perhaps genial. This respirator uses two specialized filters to extract oxygen from water. Allegedly, these filters use microporous hollow fiber, a (real) material comprised of billions of super-small holes that are “smaller than water molecules, so they keep water out and let oxygen in,” according to Triton. From there, a “micro compressor then extracts and stores the oxygen,” allowing users to breathe naturally and remain underwater for about 45 minutes. In theory, this is totally possible. The question is whether or not such a small device would be able to extract enough oxygen to keep a human being alive under water.

One of the most thorough estimates found that the Triton mask would need to filter about 90 liters per minute (about 24 gallons) to keep someone alive under water, and doing so would require a fairly large pump — one that’s far too big to fit inside such a compact mask.

Next is the issue of storing the gas in a chamber – this would require a compressor and battery “order of magnitude more efficient than anything on the market today.Let’s say they’ve managed to crack those two issues the next one is the ability to deliver the oxygen to you in the right amount at the right pressure to be able to breathe.  This is possible as we see it in some particolar diving equipment but  again, there is no technology on the market right now that can achieve such a feat in such a small design.

Lastly, the company has never provided sufficient evidences to suggest a positive evolution of the product, and even the three founders have always avoided interviews justifying their behavior by not having received any patent that could protect them from any competitors.In this climate of mistrust of the Triton project, the video published by the company with which the respirator was promoted has also been criticized.

In fact on close inspection you can see that it is made up of several short clips where the person seems to be getting progressively more negatively buoyant (probably due to expelling air from their lungs to create the “bubbles” from the device) and no clip ever shows a person underwater for longer than one minute.

There has been no progress in recent years and perhaps the  encountered problems by society are impossible to solve.

After a couple of years of inactivity in this industry, it was another company trying to overthrow the world of diving. This is an Australian company founded in 2013 by a group of friends and has taken the same name as the amazing product it is about to launch into the market: Airbuddy. The founders have a lot of “water-love” between them. Managing director Jan Kadlec is a regular diver and marketing manager Lucy Palusovais an underwater enthusiast. Mechanical engineer Juraj Kadlec and manufacturing professional Ivan Maturkanic have a lot of snorkeling experience.
Airbuddy is a small floating electric compressor that can pump air up to a depth of 12 meters (one dispenser) or 6 meters (two dispensers) for 45 minutes. This means that the user – and this is especially true for two users at the same time – always takes a dive abundantly within the so-called safety curve, that is, the time / depth ratio within which you can trace the surface without having to make decompression stages.

The weight of the entire complex (9.5 kg that is up to 75% less than standard diving equipment) and the dimensions (407 x 540 x 315 mm) allow you to carry the AirBuddy in a normal traveling suitcase, which, being not a container under pressure, can be safely carried in the hold of an airplane. Also Airbuddy will be easy to use, just recharge the batteries that power the compressor for about 3.5 hours using a charger similar to that of a laptop.

This system will not replace scuba diving in any form, it won’t offer the same control, precision, and depth you get with scuba diving, it will offer a solution that’s much more convenient and flexible in shallow waters. 

In diving all takes time and costs money. So a simple 45min fun dive can easily turn into a half day, $50 activity. AirBuddy was created to eliminate all these hassles.

Currently Airbuddy is still a prototype but has already passed all the tests of functionality and security and the company that in the Kickstarter campaign had claimed $ 169,000 has even raised $ 200,000 in just 22 days and so the release in the market is scheduled for June 2018 (it will be sold at $ 1,600).

In conclusion, to immerse ourselves we still have to rely on the classic uncomfortable cylinders  but perhaps this time we are close to a futuristic innovation. We just have to hope it’s the right time.

Let’s hold the breath.






Reading Time: 3 minutes

Drones are tired to fly just to take photos and videos. Lately also want to bring the humans on board and they do so thanks to Volocopter VC200. Electric, steering and autonomous driving. It is the taxi produced by the german startup Volocopter, from which the invention is also named. It is a robot helicopter as a giant drone named AAT, acronym for Autonomous Air Taxi. It wants to “make every man’s dream of flying and helping cities solve their mobility problems”.

Real debut for AAT was not far from Jumeirah Beach Park in Dubai. A new page of mobility history has been written. It is the first test of a non-pilot helicopter designed to transform tomorrow’s movements has been completed. The giant drone-like vehicle has two seats, 18 rotos, and is powered by nine batteries. It has a 30-minutes autonomy and reaches a maximum speed of 100 kilometers per hour. The vertical take-off model will serve as a taxi, and can be booked through a simple app.

It looks like a vision from the future but Volocopter is already a reality. Last September, the first flight test was conducted in Dubai thanks to an agreement with the local transport authority (RTA). The helicopter flew for 5 minutes, about 200 meters high, without passengers, waiting for all safety measures to be completed. The automated electric drone takes off as a standard consumer drone: vertically, like a helicopter would. This allows it to land in tight spaces, as opposed to requiring a runway. In this first phase, the drone is only running low-altitude flights at a maximum speed of 13 knots (25 km / h), but they are already studying how to take it to higher altitudes and up to 54 knots (100 km / h).


The Crown Prince of Dubai, His Highness Sheikh Hamdan, was on hand to press the launch...

The first taxi of the future, according to forecasts, could come on the market already next year. It is not yet known how much a “run” on Volocopter will cost. To date, the company has raised 25 million euros in investment. Investors include Intel and the Daimler automotive company.

The investor Lukasz Gadowski has already successfully founded and financed numerous enterprises. Gadowski has enormous experience in the fast and global scaling of tech start-ups. “I have been interested in flying cars and following their development for a while. When I saw the Volocopter I got it: ‘‘the flying car has no wheels! What is exciting at Volocopter is not just the magnificent vision but also that which has already been tangibly implemented. Huge ambition with both feet on the ground – a unique combination! In the coming years we can expect a revolution in manned aviation. We at Volocopter will significantly contribute to shaping it!”

CEO of Volocopter, Florian Reuter, claims that the current model is capable of flying based on GPS tracks, and that the company aims to “implement full sense capability” moving forward. Basically this would allow for sophisticated obstacle avoidance and anti-collision measures to be in place, further strengthening the argument for safety. However could result from this invention problems such as regulation of air traffic, identification of areas forbidden to such vehicles and mapping of vehicles. It is also important to ensure the safety of the flights. All this will be not a simple work. In addition, the incompatibility with the current transport market has to be noted. These could claim because a large number of customers might prefer the new market to the traditional one. Currently Volocopter is not yet ready for use. This is due to reliability issues, battery autonomy, low speeds that would lead to preferring the traditional taxi. It’s important to note also the high costs of ‘‘taxiplane’’ installations. How many cities will be able to install and take advantage of this service in a short time? It’s hard to say but surely only a few big cities will be ready to adopt this solution in a shortly time.

The Volocopter in its current form can fly for 30 minutes at a time

However already in 2030 in the most famous of the seven emirates that make up the rich gulf state, the authorities aim at 25% autonomous mobility, between road and air. The price of a vehicle is not very low. The Wall Street Journal reported that the initial price of the Volocopter will be €250,000, the price for the 18-Rotor Electric Helicopter is €600,000 in Crowdfunding and the ultimate goal is for the price to go down. The era of personal flight is only at the beginning but the premise is more than good.


iPhone X, was it worth to stand in this huge queue?

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It is not suprising not at all that for new iPhone as everytime new iPhone come out Apple is gathering huge amount of people in queues all around the world for the new model of their phone.

As the Guardian said “thousands of people formed queues outside stores in London, Tokyo, Sydney and around the world on Friday as eager buyers tried to get their hands on Apple’s most expensive smartphone to date, the hotly anticipated £999 iPhone”. iPhone 10 as it is also described as X in Rome language means 10. In Guardian  Ben Wood, chief of research at CCS Insight said very important thing that “Apple has taken the potent ingredients of the iPhone brand and technology to once again position this new iPhone as the must-have device of the moment. And it’s all the more remarkable given it’s the highest price we’ve seen for a mobile phone, which makes it a representation of the importance people place on their phone as the most valuable, most loved and used gadget in their lives.” This whole iPhone X thing also convinced my friend who decided to stand in the queue in one Warsaw shopping centre, he waited 50 min for the new phone, he skipped work just to get new iPhone X as the vision of not getting this phone was so depressing for him because as for now Apple produced only limited amount of phones and as you would like to have iPhone X later you would have to wait almost one moth to get is as it would be produced and be back in stores. Moreover he said he would not stand if he would not get it, it seemed to me as his life dependend in this time of if he would have this new Iphone or not, this is the example how material thing, technological innovation is changing people thinking, as it is just a thing, nothing more. As he got his new iPhone I asked him what is great about it if it was worth to wait almost one hour for it and to skip the work, for this question he did not answer but he was so excited about face reading feature and that was it basically.. However he was so happy about the design, size and camera but he could not tell me more about it because this iPhone X has nothing special about it, what? I should be impressed of talking to emojis? Yeah that could be great for lonely people ale it will allow them to be unhappy and lonely still. For me it was not forth his time, money and excitement, this phone is nothing special for me.. How do you thing guys? Which side of view would you choose mine or my friend?







Introduction of 4DX: cinema new technology.

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The film industry has continued to develop new advanced technologies to create an experience more realistic, passing through 35mm film to digital projection or from 2D to 3D projection.

Developed in South Korea, 4DX technology revolutionizes the cinema and offers to us, spectators, to live a new experience using our 5 senses. Totally free from visual and auditory limitations, we can discover a cinema off the screen and a unique immersive cinematic experience, interactive and unusual. Immersed in the heart of the movie, all the senses are stimulated.

Even more successful than 3D, 4DX plays on sensations since it integrates smells, effects and chairs moving, giving the impression of being in a simulator. The 4DX room is equipped with high-tech equipment offering seat movements and special environmental effects, such as wind, water, fog, bubbles, perfume and lightning. For example we can be wet with water jets, when it rains in the movie, or jets of air can blow us cold and hot depending on the scene in the movie or feel the effects of tingling at the level of the legs. Finally odor effects are also present in some movies, diffusing up to 10 different smells. These big chairs vibrate, move and toggle in perfect synchronization with the actions on the screen. Each 4DX seat is able to create fluid and dynamic movements closer to the actions of the movie thanks to the effects of vibration and tickling but also thanks to the combinations to varying degrees of three basic movements as the swing to the right and left, as lifting up and down, and finally as the toggling forward and backward. In summary, these different effects provide a significant bonus: people are immersed in the heart of the movie by following the movements of the characters and of the camera. The sensations are there.

However, this new technology can be further improved. Indeed, it meets limits: the technology is not recommended for pregnant women, the elderly and people under one meter. But it also meets limits, like, the lack of choice in terms of odors; like, sudden movements that can make you feeling sick or bored or like noises accompanying technology that can disconnect people from the atmosphere of the movie. Finally it encounters limits in price: this technology comes with a fairly important one. The 4DX sessions have a price that varies from 39 to 43 PLN for a normal rate in Warsaw, which leaves the opportunity for only few people to enjoy it.

Nevertheless, I think we should live at least once this new experience of total immersion. The 4DX still need to make great progress in the near future by improving all its components but to me this seems to already be an interesting new technology in the field of cinema. Finally you can already try this new technology since it is already present in several cinemas in Warsaw.





Animoji – new way of killing time from Apple

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If you are still not convinced whether to buy the new iPhone X or not for only $999, this new feature might convince you to purchase it.

iOS 11 includes a new animated emoji feature known as “Animoji”. This responds to facial expressions via the iPhone X camera, to animate various 3D animated emojis that can be sent as a video file with sound.

Maybe this feature is not what makes you pay $999 from your pocket, but in reality, emotions are a good selling instrument, and in this case, animated emoticons – is a 100% hit. The people who get the iPhone X and try this new function are full of joy. Similar reactions once caused, and still cause, the Snapchat application filters, but Apple technology went on much further.

What we imagine for ourselves as entertainment or silliness, is a complex technology based on rather complicated processes. Each animoji has a range of expressions which respond to the face being recorded. The Animoji mouth also animates to match the words being spoken, or sung in the case of “Animoji Karaoke” – the new trend on the Internet.

With the help of Animoji people record clips and sing famous songs, and it looks like it is only the beginning.

Look at this version of the STAR WARS songs 🙂

There are even step-by-step instructions available on the Internet on how to record your own Animoji Karaoke song. Here is one of them

I personally do not share the affection about animoji (maybe because I don’t have the iPhone X), but Apple fancies animoji as the evolution of emoji. Moreover, they might also be the next stage in the development of voicemail. They certainly make sound messages vastly more interesting and engaging.



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Smart Home Technology for delivery? Sure, no more problem, Amazon gives you the tools.

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Almost all of the people use Amazon in the USA, a lot of them are Amazon Prime clients. Even if the prime clients in most cases are getting the delivery pretty fast, sometimes do to the fact that we are busy we can’t stay home and wait for the delivery for the whole day. Not all of us don’t have a neighbor, sometimes even we have them we just simply don’t like them or what is more popular they are same busy as we. How to fix the problem of receiving the package from our favorite Amazon always when we are back home? Nothing simpler than letting the courier get inside. Amazon prepared smart technology to do that. How does the whole system work? We need 3 things to make it possible and safe, this packet is called “Amazon key”:
1. Smart Lock for door
2. Alexa Cloud Cam
3. Your private smartphone
Smart Lock and Alexa Cloud cam cost 250$, but how it all works? The system is very simple. Amazon is sending the notification that courier is in front of your house. Than as normally courier will knock firstly and if you are not at home the application which he will use will let him inside your home to leave the parcel. Here there is the role of the Alexa cloud camera, you will have the ability to watch the person who is leaving your parcel. In case anything will happen Amazon store the video stream from the delivery for free for 24 hours.

Screenshot from the app

So that’s how the whole system works, I hope all of Amazon lovers will be very happy with such solution. Now to be honest, in my personal opinion it’s not the best idea to let any stranger get inside our own home. Probably Amazon won’t be so responsible for what happened when someone walks inside. Secondly, there is a question do you want to trust and let the Amazon literally inside your private home, by giving them access to the cameras and to your doors lock? At the end, there is a cost 250$ (and the system is not possible in all areas of Amazon delivery) I don’t think it is worth to pay 250$ for this small extra convenience, according to the facts which I mentioned above.


Now Amazon lets strangers inside your home

Reading Time: 3 minutes

Have your ever thought, how convenient it might be to have your package delivered inside your house or apartment when you are not at home, or get your friends to access your place to feed your cat, when you forgot to give them a key? Well, Amazon had already been thinking about such opportunity for a while.

In fact, the world of IoT is not sleeping and is in the process of creation of new things to make your life easier. On October 25th, 2017, Amazon has launched a new service to comfort its customers at most – the Amazon Key to allow an in-home delivery.

The idea behind that is to allow the Amazon courier to deliver the packages, you have ordered, to your place and leave it behind your front door, even if you are out of your place. Amazon has gone much further than just the smart key, as it provides a whole kit of services, like cloud camera, smart lock and application. For now, the service is available only for Amazon Prime users and it costs around 250$.

So, how does it work?

You order from Amazon and on the day of delivery you are notified that your package is about to arrive. Then, it is just up to you to authorize a carrier to enter your house or not. And, if you’ve decided to let a stranger to come in, the smart lock will open the door. Though, to ensure full security of your belongings, you get the chance to watch the stranger-carrier through the camera installed in front of your door, which starts working when there is motion detected.

Besides, you are also able to allow your entrusted people to enter your place by the same way – authorizing them through the application.

Isn’t it great?! Isn’t it a good solution to manage your tasks at home, while being not at home?

Unfortunately, according to Recode, only 5% of Americans and 4% of Prime Amazon users would definitely add this new tech to their homes, while 60% would not take this step.

But, why there is such a negative reaction to this new and so convenient tool? The answer is easy – security! There rises a tough question – do you trust people to enter your house, even if they are watched? The reason for such attitude is that the security is based only on one small camera that is supposed to record every motion that is going on inside your house.

Therefore, according to The Verge,  the cloud cam would be able to learn what are the normal in-house motions, like your dog, cat or your child and in future, it would easily distinguish some foreign to your house triggers in order to produce various alerts (the camera is also installed with microphone and speakers).

In result, it is up to you – to step on the side of safety or the side of convenience.

Though, there is always a question of security as we are entering a new way of living, by allowing technology to make a great change in the things that we are so used to. But, maybe, it is worth giving up some old norms, patterns and habits and open new doors to the other era.


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Porsche Mission E & Rimac Concept One: Is the success story of Tesla the key driver for developing full-electric sports cars?

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Ten years ago, thinking about riding a fully electric car was an illusion. Nobody could have said that cars would be motorised only by electric motors in such a short period of time. After improving the technology thanks to hybrid cars principally, some start-ups and carmakers succeeded to build 100% electric vehicles. And, the number of sales is always growing. This is why today, you can easily cross cars like Tesla Model S, a BMW i3 or a Renault Zoe in the streets or on the roads.

Nevertheless, these cars are only regular cars and everybody’s dream is to own a supercar, a car you enjoy driving every day and which you can bring on the racetrack to go on full throttle. And now, carmakers are able to raise the bar, to push it to the next level. The result? 2 zero-emission sports cars: the Porsche Mission E (concept released in 2015 and on sale at the end of 2019 because the concept is still in development – but at its final stage) and the Rimac Concept One. To these two environment friendly vehicles, we can add the Tesla Model S P100D – the sports version of the well-known Tesla Model S. Why are these cars so special? Can they compete with Tesla?

Porsche Mission E:

Résultat de recherche d'images pour "porsche mission e"

Porsche is the first big sports carmaker to get on with the electric power. Indeed, due to the wish of the Volkswagen Group – Porsche belongs to the enormous Volkswagen Group (see the picture below) – to electrify every car by 2030, which means that every car would be either hybrid or full-electric, brands are spending a lot of money to improve their current models and offer at least hybrid cars. So, in the next few years, you would probably see hybrid Lamborghini or hybrid Audi RS series – Lamborghini is currently working on a new hybrid car to respect the Volkswagen Group’s objective.

Résultat de recherche d'images pour "volkswagen group portfolio"

Before beginning the “Mission E” project, Porsche has developed a successful hybrid hypercar (Porsche 918 and Porsche 918 Spyder). And now, the next step is to develop a no-combustion-powered vehicle. The brand has already spent more than 3 years on the Mission E. This four-door sports sedan, looking like the well-known Panamera, is the first 100% electrically powered Porsche. Here are some facts about this futuristic car:

  • The all-wheel-drive vehicle is powered by two electric motors, one in the front and one at the back. The batteries are made of only lithium-ion and are located in the floor of the car to distribute equally the weight and to lower the centre of gravity.
  • Like the other brand’s series (911, Macan, Cayenne, Boxter, Cayman and Panamera), Porsche is planning to offer different performance levels for the Mission E. The most powerful version would have 600 hp (>440kW) and the top speed would be over 250 km/h.
  • According to the last updates of the development car’s figures, the range of the car amounts to 530 kilometres (330 miles). To compare, Tesla Model S has just a range of around 450 kilometres (270 miles)
  • Acceleration speed: 0-100 km/h (0-62 mph) in under 3.5 seconds. Though, the sports version of the Tesla Model S is quicker than the Mission E – P100D version reaches 100 km/h in 2.7 seconds – but Porsche says that there will be software updates in order to improve the performances and the range of its new car.
  • The car has no exterior mirrors: there are cameras on the side of the car and the images are directly projected in the lower windshield corners.
  • And a lot of others features (presented in the next video)

“The time is ripe for this study. It shows that, in addition to our plug-in hybrids, all-electric drive systems can truly meet our standards of intelligent performance. For us, this declaration is distilled into one clear philosophy: Porsche E-Performance.”

Charged via an 800-volt charger unit specially developed for the car – which is twice as powerful as today’s quick-charge systems – the lithium-ion batteries integrated within the vehicle floor have enough power again for 80 percent of the range after just 15 minutes. The charging port is hidden at the side of the front fender. Moreover, the vehicle can optionally be recharged wirelessly by induction thanks to a coil set into the garage floor. To drive 100 kilometres, you just need to “refuel” the car for 4 minutes. Impressive, isn’t it?

The engine used by this futuristic car is a PSM high performance motor. PSM stands for “permanently excited synchronous machine”, which means that it’s an electric motor with extremely high-power density, high efficiency and consistent performance over the entire range of speed and distance. Thanks to this technology, it is possible to push at full throttle several times in a row without a loss of performance.

The video below shows how the car was designed and what are the new features and technologies inside the “Mission E” project.

According to Porsche’s CEO, Oliver Blume, the brand is “beginning a new chapter in the history of sports cars”. Thanks to this project, over 1000 jobs are being created and around 700 million € will be invested in its factory in Stuttgart for the new production line.

Due to the announcement of the car launch before 2020 during the Frankfurt International Motor Show (IAA) in September, the market leader, Tesla, fears that he will lose market shares because of the price of Porsche’s car. Indeed, the basis cost would be around the same than the Panamera’s price, so around 85000€. And the Porsche offers a more sportive DNA than the Tesla Model S P100D, for the same price range. Let’s see what Tesla will bring to answer its new rival’s car.

Rimac Concept­­_One:

Image associée

Always more powerful, always faster: this is the dream of every car brand. You might probably don’t know this automaker because Rimac Automobili is relatively new. Rimac Automobili is a Croatian start-up founded in 2009 by Mate Rimac. The world premiere of the Rimac Concept_One was revealed at the Frankfurt Motor Show in 2011, but the production of this car only started in 2016. But why do I introduce you this car? This is because the Concept_One is the fastest and most powerful 100% electric hypercar ever built. And this car is far away ahead of its time.

In fact, this car can achieve 100km/h (62mph) in under 2.5 seconds, what makes this car one of the fastest for drag races. The official top speed recorded is 355 km/h (220 mph) thanks to the four engines (one for each wheel) which combine in total 1224 horsepower. All of that to say that electric vehicle can even beat the best internal combustion engines currently on the market.

According to test drivers, this is car is most insane car they have ever driven. It exceeds all the expectations and you usually flirt with the limits. But don’t forget to not overtake these limits because car crashes with that kind of hypercars happen quickly, as attested by the Richard Hammond’s car crash while testing the Rimac Concept_One – Richard Hammond was one of three presenters of the BBC’s program “Top Gear”, and was testing this car for the new Amazon Prime’s show “The Grand Tour”.

If you want to learn more about the technology integrated into the hypercar, click

In contrast with the Porsche Mission E, which is affordable for nearly everybody, the Rimac Concept_One is exclusive: this car is worth over 1.2 million €. We might say that this toy is not something to give to the standard driver. A common characteristic between these two cars is that you can control all the data (estimated remaining range, telemetry data, location, speed, …) thanks to a mobile phone app.

And the trend of developing 100% electric cars continues, because new carmakers are entering this promising market like Faraday Future, which has recently revealed its new electric sports car called FF 91. In addition, the use of electric features in racing championships – Formula1, Formula E and other championships – will help the development of electric engines to make the sports car drive faster. Moreover, other brands – Volvo as it happens – have said that they will progressively give up producing vehicles with combustion engine. Other start-ups or carmakers enter the market and directly focus on hybrid or electric cars.

In my opinion, the way we will move in the next decades will change. And this change will go through the improvement of the electric car’s technology. Due to all the regulations in the EU about the carbon dioxide emissions, car brands are obliged to develop new engines and, to anticipate the next regulations, it’s better to build hybrid or electricity-powered cars. I think the technology about full-electric car is progressing so fast in terms of performance, range, price, etc. that before 2030, everybody would be driving a hybrid or a full-electric car. And the revolution has already begun. Electric vehicles are gaining market shares in nearly every country, which means that the population is aware of the ecological issues and that they want to improve this situation by buying more electric-powered vehicles. And Norway is an example for the other countries because nearly a quarter of the automotive fleet is composed of electric cars. (see article


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See now, buy now – is this popular trend going to last?

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See now, buy now is a model that became very popular during last years and was introduced by many well-known fashion brands. This was supposed to be a way to decrease the amount of time between new collections were shown on the runway and than hit stores. This was invented due to the fact that people no longer want to wait six months to buy something that they saw on the runway. They are getting bored and forget that half year earlier they saw something that they liked. They want to have it now as they see it. Considering that you can have basically anything you want ordered and delivered the next day it doesn’t make much sense to wait for new collections six months, does it?

Brands like Tommy Hilfiger, Ralph Lauren or Burberry, world-class designers create digital runways. Their fashion shows are streamed and thousands of people around the world can watch it at the same time as people sitting in front rows at the show, wherever they actually are. At the same time as they see the presented products they can order them online, sometimes through special applications or just through the regular websites. It’s an instant shopping and consumers seems to love it. After the show, new products are often sold out already, but it is rarely said out loud how many items where even available for sale.

Tommy Hilfiger makes the experience even better because since he started producing capsule collections with worldwide known and very popular model Gigi Hadid, the fashion show includes not only a catwalk, but for example a bunch of other additional attractions such as a whole amusement park build especially for the night of the show. Customers that are not even there can see everything starting from backstage where Gigi is designing the collection because it is all shown on the brand’s Instagram account, continuing to backstage with models right before the show starts, all looks on the runway and then the special attractions prepared for guests. You can feel like you are there.

It looks like fashion is going forward, adjusting to the new times but not everyone agrees. Tom Ford who actually also introduced this model said that starting with the season spring/summer 2018 he is going back to the old calendar because the industry’s system is not ready for the changes. He admitted that certainly this is the way for fashion world to change but for now they are not ready and he will proceed the old way.

According to how everything is changing nowadays and how fast we can get things that we want, in my opinion this is a right direction for fashion industry. I myself don’t like to wait long time for something that I like right now and I know people younger than me are even more impatient. This may be a good solution for cheaper brands, because they target younger people and this way they could show how consumer oriented they are.

What do you guys think about this model? Is it a future or rather an experiment?

Here you can see what people related to fashion industry think about it:


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Toothbrush – brush your teeth in 10 seconds!

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Would you like to have a toothbrush that is going to clean your teeth just in 10 seconds? If the answer is YES you should definitely read this post!

Amabrush is a new product that can brush your teeth without any help in just 10 seconds. How is it possible and how does it work you might ask. It is really easy! Only thing you need to do is put the toothbrushes into your mouth and it automatically will start to brush your teeth , all at once. It does not look like a typical brush, it is bigger and has completely different dimensions.

Here is a quick movie which is going to show you how it works and how does it look like:

This is first fully automatic toothbrush in the world. The only thing you need to do is press a single button to clean your teeth. 10 seconds to clean your teeth sounds insane but it really works because all teeth are clean simultaneously so there is no need to clean them more time. Dentists recommend to brush teeth at least 2 minutes but if we need to have in mind that we are brushing one teeth then the other one and so on. Using this method allows you to brush each teeth for 1.25 seconds but using Amabrush you can clean each surface for 10 seconds because all teeth are cleaned at the same time. Moreover you can save time and have perfectly clean teeth all in one.

Facts about the benefits of the product:

Plastic silicon from which the brush is made kills up to 99.99% of bacteria.

You can save up to 100 days of your life only by using Amabrush instead of using a typical manual or electric toothbrush.

Product is eco friendly because of low voltages technology which is used.

You don’t need water to use it – generates savings.

Toothpaste is already included in a small capsule which is placed in the toothbrush so there is no waste generated. Furthermore brush is automatically providing the perfect amount of toothpaste each time you use it. One capsule last for more than a month and costs only 3 euro. You can have three different flavours: Extra Fresh (blue), Whitening (white) and Sensitive (rose – without fluoride).

Sharing with other people is possible because of magnetic connection which allows people to change mouthpiece and use the same handpiece.

Battery lasts for 28 washing sessions (2 weeks if your brushing your teeth twice a day). It gives you opportunity to take your device wherever you are and clean your teeth in only 10 seconds without even going to the bathroom.

You need to change you mouthpiece each 3-6 months to be sure that everything is effective and works well. Cost of one mouthpiece is 6 euro.

Still not convinced that this is a best toothbrush?

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