We all have received those reminders to finish our online purchase after we abandon a virtual shopping cart. That’s what they call trigger marketing one of the most effective weapons of the digital marketer. This tool reactivates your marketing campaign and engages the warm audience with content to make them finish the online journey. Indeed, the only thing most of remarketing campaigns do is constantly intimidating customers with ‘no-reply’ emails and fire-push notifications which they already know by heart. But with convenient automation behavioral triggers are still the key to unlocking personalized marketing messages that lead to higher conversion rates.
These are some tips on how to make them buy, not quit:
- Content must change dynamically as the user journey progresses and grounded by browsing behavior.
- Show them social buying patterns and hot trends instead of asking to check updates.
- Personalize your email sequence in an appropriate way
- Spot your best users and reward them with loyalty triggers.
- Use retention triggers and play on scarcity anchored around some other event.
Source: https://www.cyberclick.es/numericalblogen/what-is-trigger-marketing-and-when-can-we-apply-it