Until recently, companies managed just traditional assets such as machines, money and intellectual property. The digital era brought a new type of asset – data. This is the raw material from which forecasts, insights and very big money currently are made.
Big data is becoming the main driver of growth for companies and a new resource for the economy. Companies collect data on customer behavior and equipment operation along the way creating new services based on received information.
The only problem is that people usually are not aware of what data is collected from them which creates many legal disputes on whether companies allowed or not to “spy on their clients”. With adoption of data protection rules in many countries all around the world, tech giants such as Facebook, Google or Amazon are facing a real threat for their businesses.
The common phrase “data is new oil” has become dangerous for companies whose business depends on third-party data. In my opinion, comparison is not completely wrong because who controls the data controls the entire market. But for tech giants, comparison with oil barons can result in image deterioration, luck of trust and loss of customers.
Because of that Google’s chief financial officer, Ruth Porat, speaking at the World Economic Forum in Davos, tried to popularize a more upbeat way of describing data: “data is more like sunlight than oil,” adding, “It is like sunshine — we keep using it, and it keeps regenerating.”
It is clear that if Google is considered to be an environmentally friendly solar power station, and not a vertically integrated oil company, then so many questions are immediately removed. I do not think everything will work out right away, but the attempt is worthy: the desire to compare technology companies with oil bars is also exaggerated and very incomplete analogy. Maybe it will end up finding an adequate middle.
Sources:
https://www.businessinsider.com/google-data-is-more-like-sunlight-than-oil-france-gdpr-fine-57-million-2019-1?IR=T
More and more people know how valuable data is. The oil comparison in very accurate, as almost everyone needs data in 21st century. It is especially valuable for businesses, as they base their analyses and expertises on it. It is necessary for most businesses, so they are doing everything to gather as much data as they can. Additionally data is pricy, as it is illegal to sell it, although I think that companies share and sell data and there is probably a lot of money involved. There are a lot of ways to protect yourself, and now there is this European Law called GDPR, that’s protects your data online. I am almost sure that internet knows more about you than your closest friends and family do. And even if you asked every site you used to erase your data there would be traces of your activity, thus data. It is almost impossible to be anonymous in internet and its much easier for completely random people to gain access to your detailed, personal data. Even though our data is so easily accessible I agree with Edward Snowden who said: “Arguing that you don’t care about the right to privacy because you have nothing to hide is no different than saying you don’t care about free speech because you have nothing to say.” Privacy is human right and it should be protected.
I think that the title is on point. More companies treat data as their most valuable asset and go to great extent to gather it, we must be very careful about what we give consent to.