Microsoft on Thursday released an ad that presents the Xbox Adaptive Controller.
The controller has been designed for players with disabilities so that they can play as quickly and efficiently as other healthy players. The device has two large, programmable buttons and 19 jacks that can be connected to various accessories, depending on the needs of the player. For example, on an ad you can see how a boy uses a controller to which “pedals” are connected to facilitate his game.
“No matter how your body is or how fast you are, you can play,” one player says in the ad.
Microsoft shows that it is not only a giant corporation, but also is tugging at the heartstrings. Since its first Super Bowl commercial in 2014, Microsoft has presented several other works that it performs to enable people with disabilities or other disorders to live normally. It was, among others, an iPhone application for blind people and Office improvements for people with dyslexia.
Microsoft Corporate Vice President of Brand, Advertising and Research Kathleen Hall said in a statement that “The Xbox Adaptive Controller helps in the gaming experience and what’s the best news for a premiere sporting event?”
I think that creating new solutions and devices for people with different needs is very beautiful and I am glad that such a huge company as Microsoft has built a controller so that children and adults with disabilities can enjoy the game as well as their healthy co-players.
What do you think about this project? Let me know in the comment.
References:
https://www.theverge.com/2019/1/31/18205193/microsoft-super-bowl-2019-commercial
Microsoft highlights the Xbox Adaptive Controller in emotional Super Bowl ad
That’s such a great idea! Good job Microsoft!
I think that nowadays, when everything is going further and further, we can’t only thing about improving our (as not disabled people) lives and making everything easier for us. We should also remember about disabled people who still have difficulties to live. Creating something like this not only makes it easier for disabled people to play video games but also it is a big step to the future of improving their lives. What to say more… Well done!
I also think that this is a really nice thing done by Microsoft, I am a huge fan of this project. But what I want to focus on is our approach to the Microsoft after reading such news – oh yeah, plenty of positive emotions. It is amazing in how many ways one can strengthen brand’s reputation while – in this particular case – doing something good for disabled people.
Microsoft does something remarkable as always. People with disabilities don’t have the same opportunities as everybody, and this is upsetting because of course it isn’t their fault and nobody wants to be that way. Therefore, the new technology allowing these people experience the same things, and to get on an equal ground with everyone else is already an achievement. It is great that technology is opening new paths and providing more opportunities for everybody.