
As you probably know, Apple is a company whose main goals are safety and health. Apple is rapidly collecting health data for its customers by launching a new research app. It will gather information from a huge base of iPhone and Apple Watch users.
The world’s largest company at market value hopes that millions of users will connect to their new app and participate in different studies. It uses an electrocardiogram sensor, decibel meter, and menstrual cycle tracking system.
This application allows users to monitor and control all studies whether they are participating, what studies they want to join, and receive information about results. These studies will focus on women’s health, heartbeat, hearing, and movement. Apple’s partners in this project are the University of Michigan and the World Health Organization.
CEO of company Tim Cook says: “It is clear that in the future the greatest company contribution to human development will be made in the healthcare sector”. Apple is differentiating from competitors thanks to over billion iPhone users from all over the world and their “privacy-first” business model.

From my personal experience of using the “Activity App”, I would say that it is very convenient and easy to use it and it is very good to know all your results from 3 circles of activity: Move, Exercises and Stand. I can monitor all my results and control my activity, also I can share my results with friends.
Moreover, my Apple Watch can show me information about my heartbeat. It is very useful, especially when you do sports or running.
In conclusion, I would say that I personally like that Apple makes everything to make their products more healthy and useful for the customers, I highly recommend everyone, who use Apple Watch, to control your health and body.
References:
https://support.apple.com/en-us/HT204517
https://www.ft.com/content/f3df1390-06dc-11ea-a984-fbbacad9e7dd
https://www.apple.com/watch/close-your-rings/
and my own words))