As you may know, the biggest and most important annual Customer Electronics Show(or CES) was held in Las Vegas this year. The best new tech innovations that we can expect to see released over the next 12 months were introduced.
There was the perfect occasion for BMW to showcase some of its latest innovations. And one of the highlights of CES 2020 became i3 Urban Suite concept at the BMW Group stand. The standard i3’s driver seat and dashboard remain untouched, but the rest of the interior has been completely redone. The end result looks like something found in a trendy hotel room—there’s even a small desk space for times when the driver can’t find a Starbucks. The front passenger seat has been tossed out, along with the rear bench seat. In their place BMW has fitted a sort of lounge chair with a foot rest next to the driver. What is more, BMW’s added a screen that flips down from the headliner mostly for entertainment. Inside the BMW i3 Urban Suite, the passenger can connect their iPhone to the car wirelessly and also mirroring their mobile device’s content to the flip-down overhead screen and then work on the screen. A screen flips down from the headliner so passengers can now watch their favorite shows and movies via Amazon Fire TV. The on-demand access to vast content catalogs and voice control can be initiated through Amazon’s Alexa.
A carefully considered approach to materials selection was a high priority for the BMW i3 Urban Suite, in keeping with the company’s commitment to responsible use of resources. All the buttons in the cabin are manufactured without the use of chrome and are therefore free of toxins. The same applies to the thermoelectric cup holders and the table lamp. The table and bag tray are both made of oiled oak from a certified timber supplier, while the olive tanning process used for the leather trim means it is also completely non-toxic. Recycled materials feature prominently in the car’s cabin as well. All the fabric upholstery inside the vehicle is made purely of recycled PET material and at least 70 per cent of the fleece lining underneath has also been recycled. A particularly important step towards a circular economy has been made with the floor mats. New manufacturing processes have been employed to reduce the composition to one single combination of materials, which can then be fed back into the materials cycle fully when no longer in use in the vehicle.
Here’s how BMW describes its mission: “The aim was to create an inviting space with a high feel-good factor in which to spend time – the perfect place for relaxing, enjoying in-car entertainment or focusing on work in a laid-back setting.”
References:
https://www.press.bmwgroup.com/global/article/detail/T0304187EN/the-bmw-group-at-the-consumer-electronics-show-ces-2020-in-las-vegas?
language=enhttps://www.motorauthority.com/news/1126621_ces-bmw-i3-urban-suite-concept-makes-prom-night-even-more-awkward
That is a cool idea, but i start to wonder what is the purpose of this car hotel? Will that be a service that you can take instead of traditional way of transporting, like trains or coaches? Or will it be just a niche market for some people that will want to try it once and never try again? Nonetheless interesting idea indeed.
Probably it’s great possibility to make travel much more comfortable,especially for passenger:)
Additionally,it’s kinda solution for long-distance travel
while one person is relaxing or even sleeping,another one focus on driveway and vice versa.So now with BMW i3 Urban Suite you don’t need to make extra stops until reaching final destination
The idea is catchy and interesting, but I completely agree with the previous commentator. How needed is it? How many benefits can people take from this car? I would be happy to take a ride on it, just to gain some experience, new emotions. Just to try. However, would I be glad to buy it? Do not think so.
As for me,it is smth bigger than new emotions,it is absolutely new generation of vesicles as it make your trip much better and more convenient than we may have thought 10 ears ago))
I do not really think that it will be in demand. Maybe some rich people will buy ust to feel more comfortable during the trip, but these are more likely to be isolated cases. For example for families there is too little space and places to sit. An what if you will decide to give your friends a lift? there is space only for 1 person, where should the other sit?
It is cool for a passenger to sit in this car, not for a driver.
It seems to me that this is a very good idea for people who travel a lot by car because this option is very comfortable.