Nowadays we shop in much advanced technologically way. It’s not just that we can choose and order any product online but we’re able to choose a suitable cosmetics to our types of prettiness.
Women cannot believe how it is possible to choose the colour of foundation or highlighter to their faces. Not only we need to know which type of beauty we have but the skin can be lighter, darker, dry, oil, even mixed but what is more even if we know exactly our type we have no guarantee that next to intensive, artificial light the chosen product may be seen exactly how we thought. Additionally many cosmetics after the contact with skin may be completely various from raw form of product.
Then how exactly can we choose the cosmetic by using new technologies?
One of the solutions was introduced by Lančome brand in 2017 when people came to the shop where they could buy the foundation choosing from 72 colours by scanning women’s faces. The algorithm defined which mixed of colours is the most suitable for a particular type of prettiness.
But this idea couldn’t really work in ‘drugstore’ conditions due to the fact that more people shop in places like that. Technologies companies extend a helping hand in form offering the special mobile’s applications. The most popular application this type is ModiFace – which the L’Oreal brand is trying to own. ModiFace uses expanded reality to replace the screen of our phone into the mirror. Shortly, the potential client is able to see its face in which the cosmetic was put and appraise if he likes it or not.
On the market there are now other applications that make our cosmetic’s shopping easier. For example CosmeticScan is an application which by using the camera, scan the code of the particular product and send us some informations about its composition, use and threats.
Interesting example is also is CosmEthics app which returns us to the websites where we can find professional reviews as well as science articles.
This technology’s revolution in cosmetic’s trade is not only about the mobile’s applications. The next innovative product which was introduced by L’Oreal company was bandaid UV which we stick to the body and in connection with mobile app warns us against threats connected with sun contact. It informs us about two indicators: the degree of threat of solar radiation and the daily dose of sun.
The idea which was really surprising one was artificial hairbrush. That gadget by using technology, collect informations about brushing hair and next teach us how to make it correctly.
What do you think will be next?
Source:
https://businessinsider.com.pl/technologie/nowe-technologie/nowoczesne-technologie-w-branzy-kosmetycznej-i-urodowej/8k6eq3m
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I’ve just digged deeper into the topic and found out how many applications created to help women with their everyday makeup or skincare routine are currently in use. For instance Proven Skincare uses machine learning to match the individual skin type with the perfect cosmetic product based on its ingredients. There is also an app called Function of Beauty, which customizes shampoos and conditioners based on individual hair type. It is interesting that people actually use those applications and buy products with their help. Personally, I would never buy a product without testing it first and seeing its formula in real life.
Actually idea is nice, but I will not believe in the picture on the screen, just because it is artificial. I guess all women have to try products on their skins just to feel the consistency and how basically skin will react. Sometimes we don’t know the reaction of the skin due to some allergies. But if I saw something like that in the cosmetic shop, I would definitely try it firstly digitally , but then, to convince myself, try it on my skin.