We all are creative. Why? Just because without creativity it is almost impossible to establish a business. In the world of the cut-throat competition thinking outside of the box is essential.
Lots of you have hobbies or even already jobs. Or in planning to launch its own brand or to commercialize finally what you are doing. But did you think how to advertise your business properly? And it is not about Facebook Ads Manager and billboards.
Kavyar – it is the platform with lots of magazines that provide the opportunities to advertise your business. Here I need to mention that this platform is relevant only for those who have its own magazines, brands, online businesses where is possible to put an advertisement, or you are a photographer, makeup artist, stylist, model, the CEO of model agency, the CEO of production agency or you are a producer of campaigns. It is all about creative people or owners of fashion and advertising businesses.
What does «Kavyar» provide?
- A huge range of magazines to be published in. Let’s consider, that I’m an owner of the newly born fashion clothing brand. Then I invite a producer and discuss with him or her an upcoming campaign. Then producer gathers the whole team of photographer, makeup artist etc. Then we conduct a successful campaign. Then, how to advertise? As the owner of the newly born brand, definitely I don’t have a huge team with marketing specialist, for example. But I know about this platform. Here we go: just to choose the magazine that is appropriate for your campaign (style). But the most tricky thing here is that not all submissions can be accepted. There you may see paid and free options. Even if you pay for the advertisement in the printed or digital magazine, there is no guarantee that your submission will be accepted. If not, you will get the full refund. After paid option you will get the feedback as soon as possible, after free submission you should wait some days or weeks to get the answer if your submission is accepted.
- Motivation. To be published in magazine can be beneficial even for the manager or for the CEO. However, to achieve this goal you have to have really qualitative content. If your campaign is done with professional tram, editors of the magazines will definitely accept you.
- Feedback. The only one source of improvement. Here you can find your favorite magazine and ask for the feedback on your portfolio or campaign. This option is always must be paid, however, the price of it usually less than 20$. Little price, but huge development. Just submit, and editors will assess your work carefully and strictly.
- Portfolio. When customer sees that your brand is published in magazines or it is just your service, he or she will definitely identify you as a stylish brand or as an expertise.
- Recognition.
- Possibility of being caught by more successful brands that can offer you a collaboration.
- Low prices for the huge improvement. Here everything depends on the brand name of the magazine, that’s why prices are different. You can pay nothing and be accepted or you can pay 60-350$ for the guaranteed submission. To come back to the 1 point, if magazine doesn’t like your campaign, it will not be accepted even if you pay, however if they like it, you will be calmer by faster response. It is also business for them. At the very beginning we don’t have finances for ads in «Vogue», but we need to create a BRAND, and this platform is the best solution.
- Strict deadline. You can improve time management skills.
- Advertisement. Lots of people who buy these magazines or just watch them online will see your brand name.
Usually you have to wait till the approval from the magazines for weeks or even months at best. At worst they just don’t answer you. And you never know when is a deadline or what is the topic of an upcoming issue. With «Kavyar» it works differently.
From the point of view of the business, owners of the Kavyar gave an opportunity to the magazines to earn money. So they established connections with their editors and offered such a possibility to be at this platform, but to take the commission. Kavyar gathers all the data as well as magazines: pictures, interviews, gmails, team credits, instagrams and payment credits as well. Magazines earn, platform earns and customers get what they want afterwards : recognition, good portfolio, consequently, they attract new customers.
Thats the aim of the platform.
Try to find more creative approach from the marketing perspective, it is highly appreciated in the world nowadays. 
Sources:
- https://kavyar.com/get-published
- https://www.youtube.com/watch?v=1iBrw7cKvhc
- https://retouchingacademy.com/kavyar-takes-the-fuss-out-of-magazine-submissions/
- https://nextcorps.org/project/kavyar/
Here you can see how platform works in practice: