Wine is not an easy topi, finding perfectly suiting bottle to specific occasion or dish sounds like challenging task. Every label conceal many information starting from region, appellation or producer, ending on graves variety and place of bottling. Heini Zachariassen was an amateur not a sommelier and standing in front of wall with wines in supermarket made him headache so he decided to solve that problem and create Vivino.
Vivno is an application where you simply take a picture of label and after few seconds you get a extensive profile of bottle – prize, region it came from, grapes variety of even proposal of pairing with food. I personally use this app to create my own “data base of wines” to check a rating or structure of wine. Moreover, every time I can go back to my recently scanned labels and compare them with the one I’m currently drinking. But the main question that come to mind is – how Vivino accomplish such a big data base of over 10 million different labels and 1.3 billion photos in 10 years of existing ?
At the beginning they had no clue how to provide information about every bottle users scan. They played catch-up with what users needed but it was too little to please everyone so they sent to Indie as many labels as it was possible to find. There people were doing research of labels, digging and looking for every crucial information to create a basic profile of wine. After 18 months they achieved a 70% of successful scans what encourage people to use it again. From that moment they had noticed a significant uptick in giving rates and reviews in their application, what brings them to develop another aspect of wine profile – taste.
They made an algorithm which is catching a key words from reviews, words which are responsible for smell and taste of wine. The program simply searches names of fruits, vegetables or flowers and based on that create a taste profile of wine. I think is a magnificent idea, nowadays most of us reading an obligatory chapter of book or an article are looking for those key words. They smoothly bring this concept to Vivino upgrading it to another level.
Today Vivino has more than 50 million downloads and around 42 active users, it’s a major wine applications without any competition on the horizon. Moreover, on 25 March of 2020 Vivino noted biggest sales of wine in their 10 years history ( vivno is also a marketplace where you can purchase wine) beating their previous record from Black Friday 2019. Let’s take in consideration the fact that during Corona pandemic gastronomic applications like uber eats or smaczne.pl undergo renascence and acquire many new users day by day. Vivno belons to the same group, and since wine market do well during pandemic Vivino doesn’t complain.
Bbliography:
https://www.linkedin.com/pulse/how-vivino-built-worlds-largest-wine-marketplace-from-marian-gazdik/
https://www.forbes.com/sites/parmyolson/2016/06/21/vivino-retail-partnerships-the-amazon-of-wine/?sh=45a36efa2251
https://finance.yahoo.com/news/how-the-vivino-app-grew-its-user-base-by-29000-by-helping-people-find-the-perfect-wine-120329338.html
Ohh I love it! I would defenitely try it. In fact that’s weird that they don’t have so much competition
As far as I know, there is a similar application for whiskey only. In general, I really like the idea of the application, if you drink, then something of high quality and tasty.