Kozminski Techblog

In the cosmetics industry, as in many others, it is important to gain customer trust. Thanks to this, the sale of a given product becomes easier and the customer is more willing to come back for another product. In the case of brands that offer facial cosmetics or beauty treatments it is particularly prioretic. Therefore, these brands have decided to create for themselves bots, which are supposed to personalize cosmetics. After all, as we all know, each skin is different and each reacts differently to the cosmetics given to it.

Bots created by the cosmetics industry provide you not only with a good selection of cosmetics but also with fun. What’s important is that you can learn a lot from them about a brand or a particular cosmetic. Bots are also able to send their customers advice on skin care thanks to the information we provide them through quizzes. During the promotion of products containing vitamin C, Kielh’s brand has created a short test of knowledge about this ingredient, thus combining entertainment with education and creating a brand image as an expert. What’s more important, conversations with Chatbots take place on platforms such as “messenger” or other chats, and thanks to this, consumers feel as if they are writing with their friends.

Chatbots also offer so-called “virtual makeup”. As many of us know the types of lipsticks or shadow colors we have a lot of, and very often it is hard for us to choose the right color for ourselves, even live. What’s more, buying over the Internet can be even more risky, because everything depends on the light in which a given color or skin type on which a given shadow is presented. That’s why the “virtual makeup” option has been created which, thanks to virtual reality, allows users to match cosmetics online. All you have to do is choose the type and color, turn on the camera, upload selfie, and chatbot will show you how you will look in it. Brands like Smashbox, Sephora or Estee Lauder have already implemented this type of solution. It is a hygienic and at the same time quick way to do a successful shopping or just try out a cosmetic product

Bots also try to provide us with a lot of knowledge and detailed information about the brand itself. They offer quizzes and tests that help them get to know users much better. The basic information is of course the gender of the user, but bots are able to group users and send them messages according to their needs by saving data. For example, the Tołpa brand, which offers a variety of cosmetics, allows you to check the type of skin that appears with a list of cosmetics that match your type. Bots also offer help in buying gifts for others through some information about their skin.For example, the L’oreal brand has prepared the Beauty Gifter bot before the Christmas huts, which, after answering a few simple questions, allowed to choose the perfect gift from the brand’s portfolio for a loved one.

Although they are a new tool, the Internet bots of cosmetic brands are becoming more popular every day. Users are more willing to buy products of brands that try to make shopping as easy as possible for the user and make them attract their attention. They are used by larger brands such as La Mer, but also brands that can be found in many drugstores. Thanks to the possibility of choosing modules and giving personality to chatbots by means of a well-thought-out communication, the conversation is able to meet the expectations of every customer, even the most demanding one.

https://artelis.pl/artykuly/74436/wykorzystanie-chatbota-w-branzy-kosmetycznej