From a blog to a successful brand:Glossier

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Who’s Emily Weiss?

 

She’s the founder of Glossier a beauty brand. Before she created her blog, into the gloss in 2010.While she was working as an intern at Ralph Lauren. After she became fashion assistant in vogue where she became very interested by the skin’s beauty more than fashion.

This opportunity allows her to have content for her blog as she met brands and gain connections in this field.  Her blog became famous thanks to its interviewed where model’s artist and celebrities use to describe their beauty routine and their favorite products.

 

 

What’s glossier?

 

It’s an accessible beauty brand.

The make-up sold on their website is easy to wear and to put on

It is a brand that can be used by beginners as you don’t need to have other product as a beauty blender for example you can put all the products with your fingers.

You can find their product on their website and in their retail in New York, Los Angeles and London.

Their website is very clear and fluid it makes customers wants to buy their products.

 

What can you find on the website?

 

You can find everything you need in your routine. In their make-up section my two favorite products are the boy brow a creamy wax that fix and shape your eyebrows. It makes your eyebrows looks amazing.

And the second one is the cloud paint it’s a cream blush that they have in eight different colors. It sheers your face up.

But you can also find skin care and perfume I haven’t tried them but there is a lot of positive comments concerning it.

Recently they added totally different item than usually clothes wear and jewelry.

One thought on “From a blog to a successful brand:Glossier

  1. Zhukova Mariia says:

    An excellent example to inspire yourself for a hard work!

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