On demand groceries delivery in only 10 minutes

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Each of us at least once experienced “emergency” shopping, such as when we are missing a key ingredient, or quickly replenishing our fridge based on what we fancy consuming at the moment. Thanks to the new on-demand grocery delivery startup „Gorillas”, you can now do it without leaving home, and enjoy your purchase as soon as 10 minutes after placing the order. 

Gorillas

 

Founded by Kağan Sümer and Jörg Kattner in May this year and operating in Berlin and Cologne, Gorillas delivers groceries within an average of ten minutes. Unlike most popular economy models, it employs deliverers directly and is highlighting its ability to get fresh groceries, along with other household items, to shoppers at very short period of time and at retail prices. The idea is that the startup can address a large part of the groceries market that falls outside of a weekly bulk shop.

Gorillas CEO Kağan Sümer emphasises the lack of supermarkets that are focused on the needs of the consumers. Nowadays mass supermarkets, and their delivery models, are designed so that the consumer organises their grocery shopping around the needs of the supermarket and supply chain. The most popular long shelf life products with longer expiry dates encourage us to shop in bulk, instead of buying products that we actually need at the moment.  

“The biggest problem is that bulk purchases are super served. What I mean by that is this: all of the supermarket infrastructure is shaped around bulk purchases,” tells Sümer. 

Company’s mission was to serve people with what they need and when they need it. Its hypothesis was that people would appreciate this form of shopping and shift their interaction with groceries to more on demand purchases.

But how is it possible to deliver orders in only 10 minutes? “Through our network of centrally located fulfilment centres we are able to service customers in a small delivery radius. Ultimately we strive to deliver an efficient and fast service with full transparency on delivery times,” explains the Gorillas CEO. 

With a slogan: “Faster than you,” and a delivery fee of just €1.80 Gorillas company definitely hit the tastes of customers and already achieved a great success. That is why Gorillas plans expansion over Germany and promises to be available across Europe, operating over 60 fulfilment centres, by the end of Q2 next year. 

In my opinion company offers solution many people have been waiting for. If only this project manages to gain publicity, it can definitely initiate a new way of grocery shopping. 

 

Sources:

https://gorillas.io

https://thespoon.tech/germany-based-gorillas-raises-44m-for-speedy-grocery-delivery/

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