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About the Titan project, within the framework of which Apple plans to develop and release an “apple” electric car on the road, it became known back in 2014. Then, for the first time, information appeared that the company began to design its own car. It is also known that Apple will focus on developing a new battery that could “radically” reduce the cost of batteries for electric cars and increase the battery life of the car.
Apple plans to use a unique “mono-cell” design that expands the volume of individual battery cells and frees up space. This means that more active material can be packed inside the battery, allowing the vehicle to run longer on a single charge. First of all, the company may face problems in the supply chain. It is still unclear who will assemble the electric car, but sources expect the company to target those manufacturers with whom it already has partnerships. In addition, there is a possibility that Apple will have to produce too many electric cars. To make a profit, car manufacturers often request large quantities, which can be a problem even for Cupertinians.
“To have a viable assembly plant, you need to build 100,000 vehicles from there every year,” a source familiar with the situation told Reuters. In addition, given the pandemic, the launch of the assembly could be pushed back to 2025 or later, two Reuters sources said.
What do you think about when a non-car company produces its own car while releasing other devices not related to cars? Will this not hurt the company’s rating, its reputation?