Clubhouse — the future of communication?

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Clubhouse is a new social network based on voice communication. The form of this communication is something like a webinar. Several people are talking, the rest are listening but nobody sees anything. The difference from a regular podcast is that the listener can raise his hand and, if someone knows him by name, then he will be invited to speak and he will also talk on an equal basis with everyone. And then he can invite someone.

Nothing is recorded. This encourages candor. And many cool people pay attention to this. Musk, for example, was at the Clubhouse. It also attracts audiences to the new social network. He definitely sees potential in Clubhouse, 2 days ago he officially invited Vladimir Putin to join the conversation with him on Clubhouse via Musk’s Twitter. He even tweeted in Russian to increase the likelihood. So far, the official Kremlin hasn’t responded. This shows the interest and gives prospects for the development of Clubhouse.

The network is just being formed. No opinion leaders have appeared yet. And it’s funny to see how people are in it around the clock. You cannot do something else and at the same time talk in the Clubhouse.

The network is growing in popularity but is still quite small. In the States, it is already measured in millions of people, which is still not very much. Moreover, this is by and large a narrow audience, mostly geeks and people connected to IT.

Clubhouse reminds me of the Periscope app, which went viral in late 2015. It is the application of a live stream that lost its market dominance when Facebook integrated live streams into Instagram. In my opinion, Clubhouse has the same fate.

The final outcome is unpredictable. Maybe this is a new social network that will take its place there alongside Instagram, Facebook, TikTok. Facebook has already started making a clone. It was difficult to invent the format, but not to repeat it. It also possible that Clubhouse will become a niche application, for example, for education on discussion seminars because of its convenient interface. 

But it is not known who will win. So far, the original Clubhouse has attracted around $ 1 billion in rounds of investments. Moreover, its revenue is strictly zero.

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