Let’s hit the trend and discuss the Clubhouse.
The idea of Clubhouse is to make people gather in groups and exchange voice messages. Every group is thematic that allows users to find the appropriate circle of communication. This great advantage can be regarded as one of the possible reasons for the popularity of the Clubhouse. Another one is its artificial uniqueness. Social networks are full of memes regarding the invitation to the Clubhouse. There is a belief that it is a really complicated task to get invited. So basically the app is challenging human’s curiosity.
I would say that it is quite a controversial approach to make people communicate. Dozens of users hate voice messages because they are not informative. Basically, developers of Clubhouse have taken a usual for everyone Messenger, deleted all functions except for voice messages and allowed users to choose a group according to their interest. And boom – the app is the most discussed one right now. The weird thing is that the idea is so old that it is difficult to believe in its huge success. Reddit offers almost similar service that is, as for me, more convenient.
Another weird fact is that this innovation is basically a simplification of existing ones( Instagram, WhatsApp…). I mean that any other functions except for voice messages are not available. Is it really so weird? Actually not. Snapchat allows to exchange of photos and simple text messages, Tik Tok allows sharing videos and text messages as well. So simplification is a global trend in innovations. Apps are becoming more and more specific that attracts users. And that is the point of my blog. I want to discover whether we are going to keep using multitool apps, gadgets and all other tech products or using hundreds of simplified analogues. However, I have to mention that some other platforms like Instagram or YouTube are increasingly extending their functions. I mean YouTube has added stories and Instagram is a trading platform now as well. So we can see two trends: simplifications and expansion of functions. Which one will be overweight, that is the question.
And of course, I do have to emphasize that Elon Musk and others have contributed to the success of the platform. Firstly the $12 million investment by Andreessen Horowitz Company then Elon Musk huge interest and some other celebrities have done Clubhouse a favour. So possibly that can be the key reason for its popularity. Basically, it is)