Recent news from Facebook spilled some information about the social media giant plan to improve their news feed and give users more relevant, more engaging and overall more personalised content.
During upcoming months, users will be asked to fill surveys about content. This data will be used by Facebook to later introduce new changes to the platform.
The end result will be based on four different signals driven by user feedback.
Those four signals are:
1. Is this post inspirational?
The feeling of inspiration is heavily positive, uplifting and motivating. This high dose of positivity is like digital vitamin D for us, makes our mood much better. Especially now, during pandemic, it’s a high priority to give users inspiration.
One part of the feedback survey will ask people if they found posts inspirational. Based on that feedback, Facebook will recognize posts as inspirational, and that signal will be incorporated and considered for future news feed rankings.
2. Is this post interesting?
The second signal was defined in order to make sure that content shown by facebook reaches the right audience. After all, people engage with content that they are genuinely interested in.
Facebook is going to ask people if they are interested in certain topics and if they want to find more media on their feed about those topics.
Based on that information, content will be to ranked and prioritised in users’ news feeds.
Most interesting posts will be shown closer to the top of news feed, and the ones with less interest-rate, will be moved down. What’s more, Facebook will organically promote posts in topics that users find interesting.
3. Do you want to see less of these posts?
Facebook plan doesn’t consist of only bringing up the most interesting topics, but also lowering those less interesting.
If people will signal that certain topic isn’t interesting for them, similar posts won’t be shown to them.
4. Do you want to hide this post?
Finally, if someone is not only, not interested in certain topic, but doesn’t want to see it at all, Facebook is making it even easier for them. This was, the social media giant will make our social media feed even more personal.
This will also serve as a ranking signal to improve the news feed experience.
Here is what Facebook said about this feedback process:
“While a post’s engagement — or how often people like it, comment on it, or share it — can be a helpful indicator that it’s interesting to people, this survey-driven approach, which largely occurs outside the immediate reaction to a post, gives a more complete picture of the types of posts people find most valuable and what kind of content detracts from their News Feed experience.”
This news feed rankings will be adjusted over the next few months, based on the feedback Facebook receives from users.
source: https://interreviewed.com/how-facebook-is-improving-its-news-feed-ranking/