Due to increased popularity of cryptocurrencies there has been a huge demand for graphics cards. The new generation of NVIDIA cards seems to be the favourites of the crypto community, especially the RTX 3060.
For NVIDIA the increased popularity of their product is a problem because it causes a shortage, because of that they are not able to get to their primary clients, the gaming community. The limited availability also drives the price of the card to ridiculously high amounts.
By limiting the mining performance by almost 50% they hope to discourage cryptominers from buying the RTX 3060. That would mean the company would finally be able to fulfil the demand among the gaming community. The reduced performance will only be applied to new cards.
It’s not the first time NVIDIA tried to apply such a limit but previous solutions were not stable enough due to bugs.
The company is not neglecting the cryptocurrency market, they plan to release a dedicated cards designed only for mining. Their goal is to keep every customer happy and deliver the best product for the purpose.
Сommendable/smart strategy
If they actually wanted to be gamer-friendly, they would push for better sales practices that don’t allow bulk purchasing for farming, and maybe even incentives for retailers that try. They have the power to do such a thing…
Unfortunately, those limitations are quite easy to bypass. Hopefully it would stop at least some of the cryptominers.