Social Media mogul, Facebook, announced that it will start advertising in a virtual reality environment using the Oculus platform. The first attempts will be carried out on a game called Blaston, which is a single player shooter.
The game is not a highly popular one, but Facebook wants to run the tests on less used apps. “For now, this is a test with a few apps – once we see how this test goes and incorporate feedback from developers and incorporate, we’ll provide more details on when ads may become more broadly available across the oculus platform and in the oculus mobile app “
The first doubts are directed towards the data privacy and whether the headset from Oculus will not use camera or user movements for advertisement targeting purposes. Facebook denied accusations and ensured that all activities will be ethical and the data will come from other sources. As it is mentioned on oculus blog, “ads are most effective when they’re high-quality and relevant—because of that, Oculus ads will follow Facebook’s advertising principles, the first of which is “build for people first””
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