More recently, the competitive Formula One scene has received interest from technology companies looking to sponsor various teams and races. This interest has even come from some tech giants, such as Microsoft and Zoom. This was Zoom’s “first major global sports sponsorship”. A motivator behind the sponsorship is the fact that Zoom serves as a communication platform for F1.
Formula One is now even engaged with arguably the most impressive giants of all– Amazon. However, these are not associations for the sake of them; these companies are not only sponsoring F1 but participating in the process of the league and even the nitty-gritty of car mechanics.
The funds being provided by these giants are likely to make this year’s F1 races something to brace oneself for. Teams are backed with some of the most advantageous tech partnerships they could possibly have, opening up their access to world-famous engineering.
Sources:
https://www.netimperative.com/2021/03/31/zoom-sponsors-formula-one-with-multi-year-partnership/
https://techcrunch.com/2021/07/17/how-f1-got-the-data-crunched-for-its-new-race-car/
