Sensify – Brembo’s new AI braking system

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Famous Italian brake manufacturer announced new AI-based braking system. It should make the whole process of slowing the car down more calm and effective.


Using Artificial Intelligence in transport especially in electric vehicles is not new however in terms of braking it is surprising. Immediately we come up with questions like how is this algorithm going to work or is it even safe?
Sensify will have a dedicated app for operating the whole system. Based on the driving experience it will learn how to program itself to be maximally effective. Brembo says it will have a “digital brain” by using predictive algorithms and many sensors.


The anti-lock braking system is also known as ABS will also be improved. Italian engineers say that it would make a lot more sense to first diagnose what is going on at each of the wheels and then smartly apply brake force independently on different wheels.

Car with various labels describing the Sensify system


Braking modes will be easily personalized by the driver. For example, if you choose to go for a slow sightseeing family trip you should choose a comfortable setting but when you are going to have a little bit of fun on a track you would go for a sport setting. With the help of anonymously gathered data from all its users, the system will be developed and updated over time.


Moreover, Sensify can be applied in every car from small city vehicles to big SUVs and sports cars. Most effectively however it will work in electric and hybrid cars because it recovers energy while braking better than a regular system. That will open an opportunity for installing smaller batteries in cars because they will charge faster.


Brembo says that Sensify will have its premiere in 2024, so we have to wait a couple of years to experience that in our everyday cars. Fortunately, journalists that had to use it are astonished by the system’s performance.

Sources: https://www.theverge.com/2021/11/4/22747353/brembo-sensify-ai-braking-car-system-2024 https://www.auto-swiat.pl/testy/brembo-sensify-przetestowalismy-na-torze-rewolucyjny-uklad-hamulcowy/2dyf927

2 thoughts on “Sensify – Brembo’s new AI braking system

  1. 45276-EX says:

    So, is Sensify a consumer product in which consumers apply it themselves to their vehicle, or will they be partnering with auto manufacturers for it to be implemented in newer models of cars? The business model differs greatly between the two. I am curious why this system is more effective than for example Teslas braking systems. It will be interesting to see how far current car manufacturers braking systems will get to by 2024, considering how rapid automotive technology is advancing at this point.

  2. 46402 says:

    Amazing! Brief, interesting article. Systems like Sensify sure can do a lot of good and make an impact on the market. Italians remind us they know a thing or two about cars.

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