Nowadays almost everyone uses social media. If I asked you which social media are used the most frequently, the most common answer would be Instagram, Facebook, or both. However, what if I told you that it is not true or that these two social platforms are endangered? 
As reported by Gazeta Wyborcza about two years ago Instagram was on top in popularity. Nowadays Instagram and Facebook are threatened by TikTok and Snapchat. How did this happen? Almost everybody uses Facebook or Instagram but the youngest generation those the age of 13 to 16 are not interested in those platforms. The youngest prefer using TikTok and Snapchat and this situation can weigh on Facebook’s existence. As Gazeta Wyborcza stated, according to research made by Piper Sandler about 35% of teenagers choose Snapchat as their favorite platform, 30% – TikTok, and Instagram took third place with the percentage of 22%. Unfortunately, Instagram and Facebook have been on the market for a long time, which means that they can only copy the latest trends. They have stopped developing by themselves. This is also why Facebook has lost interest in the younger generation. The social platform is memorized as the older one and youngsters don’t want “old” generation apps. They want something new and fresh. This is why Mark Zuckerberg has started developing the new social net which is going to be just different from the other social platforms. For now, it is called “Meta” which is the short term for Metaverse. For this moment it cannot be continued because there is a gap in a technological solution. But everything is moving forward.
I strongly feel that Facebook and Instagram will be saved from oppression by Mark Zuckerberg. However, it is not excluded that the only rescue is “Meta”. You never know what will happen but the possibilities are unlimited.
Image: https://www.bankier.pl/wiadomosc/Mark-Zuckerberg-zaprezentowal-wizje-metawersum-8214264.html
sources: https://wyborcza.biz/biznes/7,177150,27760388,the-new-york-times-instagram-boi-sie-tracic-najcenniejsza.html?disableRedirects=true
https://www.komputerswiat.pl/aktualnosci/wydarzenia/zuckerberg-zaprezentowal-pierwsza-reklame-promujaca-meta-wykorzystano-obraz-sprzed/m8myv2s.amp