The fight for our data

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Apple introduced its new App Tracking Transparency policy, which made it necessary for an app to ask permission to track users and their behaviours in order to give personalised ads. It’s not hard to guess that most users have given up on personalized ads in favor of their own privacy.  Advertisers have redirected their budgets and changed the platforms they advertise on, leaving the likes of Snap, Facebook, Twitter and YouTube alone.

https://businessinsider.com.pl/firmy/strategie/apple-vs-facebook-konflikt-o-prywatnosc-uzytkownikow-i-danych-o-co-chodzi/sfrt43p

On the one hand, one would like to say that finally some company has taken to protecting its customers’ personal data. Data which, as it is commonly known, have become a new kind of currency nowadays. And as we all know who has information has money, and whoever has money also has power.

On the other hand, we are left with questions that probably will not be answered soon. Because monopolization of the market is never a good situation, and we are left in a position where in fact one company has exclusive access to all our personal data. And this situation is certainly in their favor and the question is how it will be used. Because surely in many situations in the future it can give them a better chance to achieve their objectives. It is also important to remember that other companies will surely not give up. This may backfire on users of other devices. It may also come to a situation where we will get more ads in apps for which the new rules were not so restrictive.

However, two things are very certain in this situation. The first one is the fact that the market of online advertising is huge nowadays and for sure none of the companies which participate in this business will not give up their place so easily. The second is that our data and reactions in the virtual world have a great value for companies, but our good not so much. This battle is certainly not about our good but about the good of a particular company, so maybe it would be worth thinking about not giving them everything on a plate.

Sources:

https://www.ft.com/content/4c19e387-ee1a-41d8-8dd2-bc6c302ee58e

https://www.businessinsider.com/apple-iphone-privacy-facebook-youtube-twitter-snap-lose-10-billion-2021-11?IR=T

https://fortune.com/2021/11/01/apple-privacy-policy-costs-facebook-snap-youtube-twitter/

https://www.deepl.com/translator

Image:

https://businessinsider.com.pl/firmy/strategie/apple-vs-facebook-konflikt-o-prywatnosc-uzytkownikow-i-danych-o-co-chodzi/sfrt43p

One thought on “The fight for our data

  1. 46409 says:

    Apple made a bold move towards protecting its users’ privacy for sure, but they didn’t stop there. During the last 12 months, we have seen Apple tightening up the data that were left unnoticed by introducing App Privacy Report. The issue is still new and so it’s hard to get any conclusions yet, but Facebook is known for doing everything it can to harvest data on their users, so I’m totally against them. Here’s an article I recommend to read on how far FB can go to prey on their users (https://appleinsider.com/articles/20/04/03/facebook-tried-to-buy-nso-groups-ios-spyware-to-monitor-iphone-users). Eh, 2022 will be an interesting year for sure…

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