A 3D rendered invisible clothing show hosted by Congolese brand Hanifa on Instagram Live to showcase its latest fashion collection.
Virtually invisible models paraded on a black background without a podium. This format attracted a huge audience. Subscribers note that the absence of spectators and the models themselves made it possible to examine in more detail the clothes from the fashion collection.
I was very interested in this format of fashion shows and I can tell you several reasons why:
- It is convientent. A virtual presentation does not require lengthy preparations and gathering many guests from all over the world. It can be designed as a simple lookbook or mini-movie that requires minimal time and money.
- It is economically benefecial. In the past, brands have spent fortunes on spectacular physical shows. For the sake of a 20-minute show, entire cities were sometimes erected from scenery.
- It is environmentally friendly. This item will especially delight the followers of Greta Thunberg. Yes, on top of everything else, physical displays have often been the target of criticism because of the harm they cause to nature. Judge for yourself: disposable decorations, paper invitations and thousands of people who fly long distances on airplanes to watch shows that will never be repeated. The virtual format also solves this problem: now all “guests” are watching what is happening on the screens of their devices, which means that the air will be freed from excess carbon dioxide emissions, and tons of paper will not go to landfills.
- It is democratic. Since the trend towards inclusiveness is the most visible trend in recent times in fashion, there have been more and more voices lately that shows and closed presentations at Fashion Weeks are stalling progress and pulling back fashion, in a time when it was the prerogative of the rich and famous. Social justice activists can rejoice: their voices have been heard. The coronavirus has leveled everyone. Now the top editors of the key gloss, bloggers and celebrities of the first magnitude see fresh collections at the same moment and in the same ways as ordinary fashion enthusiasts.
Links :
https://bazaar.ru/fashion/trendy/virtualnye-pokazy-ostanutsya-s-nami-posle-pandemii-i-vot-pochemu/
https://archidea.com.ua/diary/podium/1870123-virtualnoe-shou-zabudte-o-realnom-podiume-i-nadolgo
https://juniorit.ua/main/tpost/4n0ittx31m-virtualnii-pokaz-mod-vizval-azhiotazh-v
Quite an interesting and innovative idea indeed. Would love to be a viewer in one of such fashion shows.
Maybe the future belongs to virtual fashion shows. In the time of pandemic remote activities have gained importance… Instead off flying = teleconferences (for example Zoom) / instead of fashion shows on site / virtual shows.
That’s a huge step into virtual reality. I am so impatient to see how this fact will affect the metaverse. I think that fashion has a wide range of developing. For example, you could see how dress or piece of clothing would look like on your virtual copy if it fits you, and then you could save time and money on items that you would return anyway.
It is a very interesting idea, I wonder if this is what the future of fashion shows will look like. In my opinion is an another form of expressing creativity and new fashion possibilities.
This is very interesting and at the same time its an opportunity for fashion lovers to see these different designs. It will advantage the many that do not get the chance to go watch these in person, either because of economic reasons or financial reasons.