Recently the topic of Metaverse is getting louder and louder. For as long as I can remember Nike is associated with futuristic shoe models. Nike as a Brad which wants to appear as a company that catches up with the latest trends decided to purchase a firm called “RTFKT” which creates virtual shoes.
Probably you are thinking why did Nike invest in such a company? The answer is easy. Firstly, to appear as a brand of the future. Secondly, more and more youngsters spend their time on their computers. Probably COVID-19 helped with this trend. Following this observation, Nike decided to invest in a virtual future wherein a few years can getter popularity. Thirdly, when Metaverse pops out probably everyone will be obsessed with virtual reality. Naturally, everybody wants to express themselves so you will create an avatar. Nike predicted that situation and already started making steps in that area. Last but not least based on Gazeta Wyborcza all of us have different hobbies ones enjoy collecting cars others shoes. There probably will be someone willing to spend money just to collect Nike virtual stuff.
The world is constantly striving for virtual reality, virtual shoes, virtual “us”. But sometimes we need to stop and ask ourselves if virtual life can replace our own?