What comes to your mind when you hear the name “Motorola“? If you immediately saw the iconic flip phone from this company in front of your eyes, you’ve come to the right place!
Some of us still remember or even used the iconic Razr series phones. In the early 2000s, everyone dreamed of the V3, from black to white through the entire range of colours on offer. The then celebrities only showed up with this phone model. Even the Dolce&Gabbana brand has established cooperation with Motorola by releasing a limited series of gold models with their engraving, which is now a dream of many collectors.
Motorola owed its success to its innovative design for those times. Most of the phones on the market at that time were heavy, plastic, thick and not so attractive. Motorola, on the other hand, focused on the slimness of the model, lightness and the whole made of metal, which added to its elegance. Its thickness was only 13.9 mm! Maybe today it does not impress anyone looking at the slimness of today’s smartphones, but on average phones 20 years ago were twice as thick! For example, the most popular Nokia 2600 model at that time was 20.3 mm thick.
However, after Steve Jobs introduced the world the first generation of the iPhone in 2007, people stopped being delighted with Motorola as before. The Razr phones were still on sale, but Motorola did not generate as much revenue as before. And then for the next few years it “disappeared from the market” and could not boast of any hit device.
After many years, Motorola has recently hit their strength again. They tried to bring the flip phone to the market again in a new, modernized version. The first two models announced in 2019 turned out to be a flop, the quality did not meet the expectations of customers at a very high price. However, according to reports from the general manager of the Lenovo Mobile Business Group in China – Chen Jin, who currently deals with the Motorola smartphone department, we can expect a breakthrough model in 2022. Time will verify whether the model will turn out to be another flop, or finally, Motorola will show something innovative after so many years and return to the success of the early 2000s.
“ Back to November 14, 2019
Launched as the industry’s first foldable vertical screen smartphone, Motorola’s new Razr has once again led the industry in innovation.
The star orbit hinge technology independently developed by the Lenovo Research Institute was the world’s only smooth, wrinkle-free hinge technology in mass production at that time.
I think innovation is always the driving force of this industry.
I hope that instead of salivating, we will do more, including silently preparing for the third generation of foldable screen mobile phones Razr: more advanced chip computing power, better human-machine interface and, of course, a more attractive appearance.
This product, we will not give up the first list in the Chinese market! “
Chen Jin
Sources:
https://deluxe.trojmiasto.pl/Motorola-Razr-2020-opinie-cena-test-n142101.html
Whenever I think of those Motorola phones I feel old, seems like the future is just here, since we have more screens in our devices than the actual ammount of devices ?
Great post!
That’s very interesting! I think it’s purely nostalgic because the ‘ugly, wired headphones’ are also having their comeback, so I wouldn’t be surprised if the same happened to the flip phones. Well, I’d certainly give them a ‘+’ for durability.
Fun topic! Thank you for an interisting post. I believe that it would be extremely hard for the company to have a successful come back especially if the price for a new model is high. Most people would likely stick to other, “traditional” companies, and only those feeling nostalgic and having money to spare could decide to buy a new Motorola.