The games industry is undoubtedly characterized by rapid and successive development and has a huge influence on our society. Video games are not only entertainment for children, but also for adults, among whom the popularity of various genres of games is growing. It is a huge business worth about $ 180 billion with Sony, Tencent and Apple in the lead, which generate billions of dollars each year.
Among others things, thanks to the popularity and diversity of games, many fashion houses decide to collaborate with companies from this industry. A combination of luxury fashion brands and games, despite the controversy related to e.g. prices of the products, enjoys great admiration among customers.
Moshino&Nintendo
Jeremy Scott, Moschino’s creative director, designed products with themes such as Barbie, McDonalds or cartoons characters. In 2015, the Italian fashion house also collaborated with Nintendo, which resulted in the creation of collection called ‘Super Moschino’ , which celebrated the 30th anniversary of Super Mario Bros-the video game, for many of us associated with our childhood ?
Collections included clothes and accessories, such as T-shirts, knit sweaters, and leather accessories and handbags, all in many vivid colors with Mario Cart Bros characters.
When it comes to cost, for example, the price of a T-shirt from this collection was around $ 350, which is the average price for this type of limited product at Moschino.
Balenciaga&PlayStation
If you’re a fan of PlayStation, but also want to experience some luxury, check out the collection created in cooperation n with Sony and Balenciaga-luxury fashion house founded by Spanish designer. These simple and inconspicuous products, released in June 2021, may surprise you with their price.
The price of the t-shirt, which is available in two color variants, is $ 675, while for the cotton hoodie we have to pay $875, which already significantly exceeds the price of the Play Station 5 itself.
Gucci&Xbox
On the occasion Xbox’s 20 anniversary, Microsoft cooperated with the Italian fashion house Gucci, creating a special edition of Xbox Series X , which was released on November 17, 2021. It doesn’t differ much from the standard Xbox, only with a few additions and an unique appearance. However, the difference that is not difficult to miss is special price of this product – such version of Xbox cost around $ 10,000. Moreover, only 100 units were produced, which sold out rapidly after they were launched.
Despite of the fact that Xbox Gucci sounds ridiculous to many of us, considering its price, its buyers surely feel special being one of the 100 people in the world who owns this limited product
Sources:
Branża gier komputerowych w Polsce – rozrywka i edukacja – Good Games
Global Gaming Market | 2021 – 26 | Industry Share, Size, Growth – Mordor Intelligence
Moschino Collaborates with Nintendo – Super Mario Fashion Collection | Teen Vogue
Możesz być fanem PlayStation 5, ale tych gadżetów Balenciaga raczej sobie nie kupisz… (rootblog.pl)
Balenciaga x Sony PlayStation 5 Merch Collaboration (highsnobiety.com)
Tak, to nie żart. Gucci ma dla nas konsolę Xbox za 10 tys. dolarów – Portal Technologiczny
In my opinion, collaborations like these can bring a touch of real-world authenticity to the digital world. Moreover, these two industries can benefit from each other. Fashion can spread to new audiences and games can be more appreciated as art.
Though such collaborations can be beneficial for companies, I, as a consumer, would not care less about them, especially seeing such prices. But who cares, when there are people who buy those things. Yay!
This collaboration is very good. I like fashion and all that connects with this. So for me, it is a beautiful collaboration. Brands share their ideas, which then leads to a good result
Those collabs look pretty good. I liked Xbox&Gucci btw
This collab opens many more opportunities and inspires other companies like Xbox and Gucci to collab! Such as Fortnite collaborating with Balenciaga. It could even become an NFT one day. As brands such as Adidas move to OpenSea.io to put some virtual clothes, I think other companies will definitely follow and do the same thing. There is a great opportunity to invest!
items like these: https://opensea.io/assets/0x28472a58a490c5e09a238847f66a68a47cc76f0f/0