Let’s face it – somebody had to write about it at some point. Microsoft buying Activision Blizzard is an important event not just for us ordinary nerds, but for the business overall. Let me tell You why.
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Backstory
As introducing Microsoft makes less sense than giving a comb to a bald man for Christmas, let’s focus on Activision-Blizzard. Even before the merger, those two were the most prolific game dev studios of all time. Both of them were known for producing outstanding, as well as outstandingly disappointing titles – the trademark of every large company in the industry. Add to that bad ethics and you’ve got a full picture. It seems that the process of merging improved their perspectives while worsening their vices. Needless to say, there were fires – a perfect occasion for Microsoft to take over.
Search for the meaning
But what does it all mean? For players, It’s good news because Microsoft Game Pass is getting improved. For business, however, It’s pretty bad. This is because Microsoft is yet again trying to have their fingers in too many pies. They have enough money to keep buying companies (they have bought Bethesda last year) and attempt to monopolize the gaming industry. Well, ok, monopolize is too big of a word. Still, better not to underestimate the issue, as they paid around $70 billion for Activision-Blizzard.
Recomendations
Here You have a wide array of articles connected to the subject (they include all of my sources):
cool video: https://www.youtube.com/watch?v=y6vWgqTANbU
Activision-Blizzard controversies: https://www.denofgeek.com/games/activision-blizzard-lawsuit-major-events-history-everything-explained/
article about the subject: https://labusinessjournal.com/news/2022/jan/24/microsoft-buy-activision-blizzard-70-billion/
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I think that’s a great news for Blizzard and Activision and for players that are buying, relaying on Xbox game pass. Microsoft by acquiring this 2 great game developers will attract more people to the xbox game pass because of new game available on game pass thank to those developers.
One of the best news so far. Can’t wait to try WoW on Xbox. This is a great purchase for Microsoft, now the most important thing for them is to properly manage resources and optimize Blizzard games for consoles.
I think it is a very good new for gamers as Blizzard and Activision did not publish any great game lately. Everything that came out was just not good enough for market. Microsoft really puts care into games that come out from them. For example they bought Mojang, the developer of Minecraft, and now the updates are in really high quality. It means that the future games of Blizzard and Activision can be really good if they will take that much care with their games.