No Man Fights Alone. Tagline, Call of Duty (CoD)

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… This article has been published in the reference to: the first interview since acquisition given by Satya Nadella.

Minecraft, Gra Wideo, Bloki, Blok, Gra Komputerowa
Simplified Pixabay License
https://pixabay.com/pl/service/license/.
Accessed: 05-02-2022.

You may wonder: why the screenshot of Minecraft has been used as the illustration for this article? Answer for this question is quite easy? Microsoft is its owner. Let us play this little game. Have You played Skyrim (TES: V)? That time (10 ago – premiere on 11.11.2011) was a really a game changer that time.

“Dovahkiin, Dovahkiin,

naal ok zin los vahriin,

Wah dein vokul mahfaeraak ahst vaal!”

(Skyrim theme song.)

Despite the passages of years, this track always keeps me awake (and gives me chills too). To be honest, it wasn’t then (and it still isn’t) a perfect game (many bugs…),but, for sure, has been futured on the personal gaming wall of fame of many players all over the world. And to whom belong ZeniMax Media Inc. (the parent company of Bethesda)? You may be surprised: Microsoft. And recently the whole gaming world has been amassed by the fact, that Microsoft, led by Mr. Satya Nadella, has taken over other big player (producer) Activision, well-known for example for its high grossing series: “Call of duty”.

According to the Financial Time’s article: “Speaking in his first interview since Microsoft’s agreement last month to pay $75bn for games maker Activision Blizzard, Nadella sought to paint the world’s biggest-ever tech deal as central to the future of online interaction as people spend more time in what has become known as the metaverse.”

It’s worth noting: Activision Blizzard deal is the largest in Microsoft’s history. Place nr 2 – on the list “Microsoft’s five largest acquisitions”) : LinkedIn (purchased for $28.1bn in 2016 Year) and finally nr 3 – Nuance Communications ($19.4bn in 2021 Year).

”While Nadella painted the acquisition as an important step in the race to build the next version of the internet, it has sent shockwaves through the current games industry, where Microsoft is in a pitched battle with Sony for dominance of console gaming.”

What is He referring to? It’s obvious. PlayStation vs. Xbox competition. This move (welcoming ZeniMax in Microsoft’s family) will undoubtedly help the creator of Windows to make a difference on the market. Online gaming (such as MMO RPG – Massively multiplayer online role-playing game) might be according to me a future of gaming, so the decision of taking over the “parent” of CoD is understandable.

As a summery, let me use the quote from the breathtaking franchise “Spiderman”: “With great power comes great responsibility”. I do hope, that such power in the Microsoft’s hand will not make them forget about us (the clients / players). They should take our needs into account while developing new games / services. In other words: mentioned acquisition – big hope / big risk. Let’s see what the future will hold…

The content sources:

https://on.ft.com/3Gw2ONA. Accessed: 04-02-2022.

https://www.youtube.com/watch?v=AVy7YPNP_zI. Accessed: 04-02-2022.

The image source:

https://pixabay.com/pl/illustrations/minecraft-gra-wideo-bloki-blok-1106261/ . Accessed: 04-02-2022.

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One thought on “No Man Fights Alone. Tagline, Call of Duty (CoD)

  1. 47365-EX says:

    I agree with your perspective on this matter! When big companies start acquiring smaller ones, they tend to lose focus on their consumers as the mission, vision and values of the smaller companies are blurred… Let’s hope for the best!

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