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The success of the Apple brand can be attributed to its unique marketing and communication strategy with the public. Annual events conducted by Apple never fail to attract potential clients and turn them into regular customers. This time around, it is going to be no different during the upcoming Peek Performance event on March 8. The word on the street is that a new low-cost iPhone with 5G functionality could be unveiled during the event. The iPhone will also have a fingerprint reader, industry analysts believe. A midrange iPad is also in the pipeline. It is going to be an ‘updated’ version of the iPad Air which was last updated in October 2020 and currently retails for $599. During it’s spring launch event last year, Apple announced advanced MacBook Pro laptops powered by the all-new M1 chips. Apple is not as concerned about it’s low-cost device launches, rather is focusing more on its ‘traditional’ fall launches. According to media reports, Apple will hold a livestream on its official YouTube channel and the company website allowing fans and the general public to watch the ‘Peek Performance’ event on the 8th of March. It has also been prophesied that the tech giant would release iOS 15.4 which is considered to be the latest version of iPhone software with plenty of new features such as application of facial recognition to unlock the device while wearing a mask, the opportunity to accept contactless credit card payments without additional hardware. Founded almost half a century ago by Steve Jobs, Apple has become a global tech behemoth. With its ability to generate massive economic profits and lead trends throughout the tech industry, its success has established a mark not only among its customers, but also among those who have never used Apple products.
Personally, I wonder if this strategy will lead to a lower perceived brand value by its current customers and if it is a wise decision made by Apple. Unless, the increase in revenue with their new lower-cost products is significantly higher than the decrease in perceived brand value, which makes it understandable for Apple to go in this direction. I also heard about the new iOS update which allows us to unlock our phones with our masks on, so great! Thank you for the great insights about Apple and its introduction of lower-costs products.
Technologies should be for everyone and Apple understands it. Different types of phones, tables and laptops appearing every year and it’s great that we have a big difference in prices. I personally use a lot of Apple products from cheapest to the most expensive and all of them are great and very useful! Thank you for the blogpost, very attractive and informative!