So far, the only way of rating content and giving a personal opinion by users on YouTube was limited to leaving comments and likes (thumb up or thumb down). Now youTube creators are working on new experiment (time reactions) which would allow the recipients sharing emoji while specific moment of the movie.
Recently, we could observe a few changes in this platform. One of them was hiding the meter which showed the number of negative ratings below movies. The creators introduced the controversial age verification which caused a huge rumor within the users while it become necessary to connect a payment card or attach an identity scan.
And now they are working on a new function earlier mentioned – the possibility of adding the reactions in a specific moments of movies. Currently, YouTube is testing the functionality on a small group of users in a chosen movies. They are able to use a wide range of emojis.
How exactly does it work? Below there is attached the announcement given by TeamYouTube:
„If you are looking for a movie can search for it, you can sneak in and search for a search by opening the movie comments for a watch and tapping the panel. The test will show you which moments you assign to other viewers (which will be anonymized – we will show you who sent each user). We test a lot of our reactions and add or enjoy repairs in the mileage!”
To sum up, it is going to be a similar function which already is available on Facebook Live or Twitch. At this point, YouTube is testing emoji responses on a small number of channels, however, depending on the reception, it may expand the area of operation.
Many comments are negative. Users say they were more likely to define whether movie was worth watching by looking at the number of thumbs up and down and that was enough. This way it was clear. There was this percentage division of rating which helped to define if a movie was good or not. What’s more, they are sure this way the platform will slowly start to lose many users.
And what do you think about this new option?
Sources:
https://www.benchmark.pl/aktualnosci/youtube-testuje-nowa-funkcje.html
I remain as a conservative part here – don’t think that I’ll like such metrics as well. On the other hand, people always need some time to get used to something new (same happened when Instagram deleted the option where you could have seen who among your following liked which post, commented etc..) . Maybe if this new reacting way is implemented, in a few months we won’t be able to imagine how we could have lived without it