Despite being one of the biggest apps for influencers and content creators, TikTok is awful when it comes to monetizing your creativity. The platform does not offer creators the ability to easily earn money from the ads in the same way as Facebook or YouTube does. Because of that, major income comes from donations and collaboration with companies. As a result, smaller accounts can struggle to earn significant amounts of money. Because of that, Bytedance announced that it will introduce a new program that allows creators to monetize their content easily. TikTok Pulse is going to let companies choose their target audiences and put their ads before the most popular videos in the chosen category. Thanks to that, the marketers will be able to take more advantage of the platform and creators will have a chance to earn more.
The first tests of the program will take place in the US next month, and later this year should appear in other countries. Unfortunately, for now, only accounts with more than 100k followers will be eligible to join the program.
It is a great initiative that TikTok has taken to join its forces with Bytedance and be flexible with companies to choose their target audience thus allowing people to have a source of income for the marketers and content creators from TikTok. Though I wonder how long it would take for it to be implemented globally and will lead to a rise in more content creators on TikTok?